Open houses can be an incredible lead generator — but only when you do them intentionally. In this episode of Hustle Humbly, Katy and Alissa share their favorite open house tips for real estate agents to make your events effective, organized, and memorable. Whether you’re new to real estate or looking to refine your approach, these insights will help you maximize every opportunity.

Preparation: Setting the Stage for Success

• Know your audience: Who’s likely to attend? Tailor your approach to first-time buyers or move-up families.
• Time it right: Weekends between 1–3 PM are the sweet spot for most markets.
• Promote early: List your event on MLS, social media, and community pages at least three days ahead.
• Have materials ready: Feature sheets, sign-in forms, and lender info make you look prepared and professional.

“You’re not just showing a house — you’re showing your systems,” Alissa reminds us.

Marketing & Promotion Strategies

Marketing your open house begins before you put out the first sign. Katy and Alissa discuss how to use social media, video teasers, and email marketing to drive traffic:

• Post behind-the-scenes prep videos on Instagram Stories.
• Send an email to your database highlighting the home’s best features.
• Use Canva to create shareable open house graphics.

And yes, yard signs still matter — but pairing digital buzz with physical signage multiplies your visibility.

During the Open House: Make It Memorable

• Greet every visitor warmly and learn what brought them in.
• Use sign-in sheets intentionally — offer a resource (like a market report) in exchange for their contact info.
• Highlight key features without sounding rehearsed — this is your chance to show expertise and authenticity.
• Stay safety-aware — use a buddy system or check-in protocol, especially for solo agents.

“People remember how you made them feel — not the color of the kitchen,” says Katy. Build rapport, not pressure.

Follow-Up: Where the Magic Happens

• Send thank-you emails within 24 hours.
• Add attendees to your CRM and note any specific interests or feedback.
• Follow up a week later with updates or similar listings.

Consistent follow-up turns casual browsers into loyal clients. Your open house is just the start of the relationship.

Tools & Resources Mentioned

• Canva for open house marketing materials
• FREE Database Template to track attendees and follow-ups
• Email Templates 101 for quick, professional follow-up messages
• Agent Systems 101 to simplify your entire process

Toast of the Episode: Cheers to Confident Hosts

This week’s toast goes to every agent mastering the art of open houses. You’re not just opening doors — you’re opening opportunities. Cheers to preparation, confidence, and connection!