Why Communication Is Success in Real Estate
In real estate, systems matter—but clear, consistent communication is what keeps transactions on track. In this episode of Hustle Humbly, we unpack why communication is success in real estate and how to improve your communication with clients, cooperating agents, and your own team. From text message etiquette to setting expectations early, this episode is packed with practical tips that reduce stress and increase professionalism.
Real-Life Communication Fails (and Fixes)
Alissa shares a recent flip project mishap where a misreading of tile pricing led to an unexpected cost. It’s a funny reminder that small miscommunications—like price-per-piece instead of price-per-square-foot—can spiral into bigger issues if not caught early. Meanwhile, a water heater scare and a scheduling oversight with her contractor revealed the importance of timely updates and double-checking the details. Clear and timely check-ins prevented delays and kept the project moving forward.
Systems Aren’t Enough Without Clarity
Even with email templates and pre-listing checklists, agents still struggle with communication gaps. One seller assured Alissa his home was “basically empty,” yet it was full of boxes and clutter—forcing her to cancel the photoshoot. The lesson? Just sending information isn’t enough. You have to ensure it’s received, read, and understood. This is exactly why communication is success in real estate—because what seems obvious to you might be totally unclear to your clients.
Set Expectations Early (and Repeat Them)
Realtors often assume that clients know what’s coming next. But most buyers and sellers haven’t been through a transaction in years—or ever. Katy and Alissa stress that your job is to lead with clarity. Tell your buyers how to communicate listings. Tell your sellers how feedback works. Share your office hours, showing preferences, and contact methods up front. And don’t be afraid to repeat key information. Clarity builds confidence.
Email, Text, or Call? Know When to Use Each
A big part of improving your communication is understanding which method to use and when. Important updates—like bad news, offers, or major decisions—are best delivered via phone call. Routine updates and documentation should live in your email inbox. Texting can work for urgent needs or quick confirmations, but agents and clients alike risk losing important info in a sea of threads. Set the tone early by responding in the method you prefer.
Be the Buffer: What to Share and What to Hold
Agents often feel stuck in the middle, but being a calm, clear buffer is part of the job. Alissa shares a story of a buyer’s agent who panicked during the inspection process, overwhelming everyone—including her own client. In contrast, when sellers are insulated from unnecessary drama, they can make sound decisions without stress. The key is filtering out emotion and relaying only what’s actionable. Stay calm, be kind, and don’t overshare.
Overcommunication Doesn’t Hurt—But Drama Does
Buyers and sellers want to feel confident and supported. A quick check-in can go a long way, especially when things are quiet. Let clients know you’re still searching or watching the market. If you’re listing a home and haven’t had any showings, tell your seller before they ask. Proactive updates reinforce trust. But remember—good communication isn’t about oversharing frustrations or gossiping about the other party. Stay factual and focused.
Client Emotions: Acknowledge First, Then Advise
When clients are upset, listen first. Acknowledge their frustration before offering solutions. Alissa shares insights from parenting books that also apply to client interactions—validating emotions opens the door to problem-solving. If a buyer receives a tough counter or a seller is disappointed by low showings, giving them space to vent without judgment helps them reset and move forward with clarity.
Communication With Co-op Agents: Set the Tone
Working with unresponsive—or overly chatty—co-op agents can be challenging. If a fellow agent texts everything, you can politely ask them to email key information. If they’re silent, try the lender or title office for updates. And if needed, involve their broker. You can’t control how others communicate, but you can maintain your professionalism and set the standard through your own actions.
Client Relationships Start and End With Communication
Everything in your business—from your reputation to your referrals—hinges on how you communicate. Whether it’s through systems like email templates or one-on-one phone calls, communication is success in real estate. Set expectations clearly, respond respectfully, buffer the noise, and lead with empathy. These small habits create smoother transactions and lifelong clients.
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