Social media can feel noisy, salesy, and exhausting—unless you use it to connect like a real human. In this episode of Hustle Humbly, Katy and Alissa sit down with Chelsea Petersen to talk about being authentic on social media: what it means, how to do it, and why it works. If you’ve ever wondered how to show up without the pressure to be perfect, this conversation is your roadmap.

Authenticity Beats Algorithms

Authenticity isn’t a tactic—it’s a trust builder. Chelsea shares how honest, helpful content attracts the right people while repelling the wrong fit (and that’s a good thing). When you stop performing and start serving, engagement becomes effortless and sustainable.

• Be useful: Teach, answer questions, and demystify the process.
• Be consistent: Show up regularly in ways you can sustain.
• Be yourself: Personality is a feature, not a bug.

What to Post When You Don’t Know What to Post

Skip the “perfect” production. Talk to one person—your ideal client. Chelsea suggests rotating simple content pillars so ideas never run dry:

• Buyer education: financing basics, inspections, timelines
• Seller tips: prep, pricing, and expectations
• Local love: neighborhoods, schools, small businesses
• Behind the scenes: your process, wins, and lessons
• Personal touch: hobbies, family, routines (at your comfort level)

Remember: clarity beats cleverness. Explain things like you would to a friend.

Mindset & Boundaries for Social Media

Posting doesn’t have to take over your life. Katy, Alissa, and Chelsea share practical boundaries:

• Batch and schedule: create once, post all week.
• Office hours for DMs: respond in windows, not 24/7.
• Mute/limit comparison: curate who you follow to protect your headspace.

Your goal is connection, not constant availability.

Turning Followers into Clients (Without Feeling Salesy)

Value-led content earns attention—clear invitations earn business. Use simple calls to action:

• “Want the checklist? Comment ‘CHECKLIST’ and I’ll send it.”
• “Curious what your home could sell for? DM ‘CMA.’”
• “Join my monthly market email—link in bio.”

Make the next step obvious and low-pressure. Track responses in your CRM and follow up like a pro.

Quick Wins You Can Implement This Week

• Pick 3 content pillars and outline 5 post ideas for each.
• Batch-create 7 posts in Canva and schedule them.
• Write 3 “saveable” captions (how-to, checklist, or myth-busting).
• Add a simple CTA to every post—one action per post.

Toast of the Episode: Cheers to Showing Up as You

Today we toast Chelsea Petersen—and every agent choosing to show up online with honesty and heart. Your people are out there. Show them you.