Episode 12: Being Authentic on Social Media with Chelsea Peterson
Why Connection Beats Perfection in Your Online Marketing Strategy

In this episode of Hustle Humbly, we dive into the power of being authentic on social media with guest Chelsea Peterson. Chelsea is a small-town Wisconsin real estate agent turned social media strategist. She shares how embracing authenticity online transformed her business—and how it can do the same for yours. If you’ve ever struggled with what to post, felt awkward on video, or hesitated to share personal content, this conversation will help you break through the fear and show up confidently.</p>

How Social Media Became a Real Business Strategy

Chelsea built her real estate career without relying on old-school tactics like door-knocking or cold calling. Instead, she focused on modern, human-centered marketing: showing up online as her real self. We discuss how she built an online presence that fostered connection with her sphere, created meaningful engagement, and eventually evolved into a successful agent-focused membership platform.</p>

What Being Authentic on Social Media Actually Looks Like

Chelsea explains how real success comes when agents treat social media like a cocktail party—not a megaphone. She shares simple ways to start showing your true personality, even if you’re camera shy or unsure what to say. Learn how to create a “brand menu” to make posting easier, build trust with your audience, and show the human behind the real estate business.</p>

Overcoming the Fear of Putting Yourself Out There

We explore common mindset blocks agents face when using social media—especially the fear of being judged or not looking “professional enough.” Chelsea gives actionable advice on building confidence, showing your face more often, and using your voice in a way that attracts ideal clients.</p>

Making Instagram Work for Real Estate Agents

We also chat about Instagram vs. Facebook, the importance of hashtags, how to actually create conversations through content, and why you don’t need to be everywhere at once. Chelsea shares her strategy for balancing consistency with authenticity, and why posting without engaging just doesn’t work anymore.

Bonus: How to Get Started with Content and Video

Chelsea breaks down how new agents can start postinand how to use behind-the-scenes content to connect with buyers and sellers. Plus, she gives tips on how to ease into video, improve confidence, and use Stories and IGTV strategically.