A Little Something Extra: Simple Ways to Be Their Favorite Realtor
To be their favorite realtor, you don’t need a big budget—just thoughtful, consistent actions. In this episode, we explore how the smallest gestures can leave the biggest impact. Whether you’re working with buyers, sellers, or maintaining relationships with past clients, adding “a little something extra” can help you stand out, build stronger connections, and earn lasting referrals.
Thoughtfulness Over Flashiness
Not every impactful action costs money. Offering a coffee on the way to an inspection or writing a personalized note can go a long way. Thoughtful touches—like having the buyer’s coffee cup labeled “Future Homeowner”—create meaningful moments. These small gestures don’t just show care; they position you to be their favorite realtor.
Be Proactive and Present
From measuring rooms with a laser during showings to babysitting or playing hide and seek with children so parents can focus, simple actions show clients that you’re present and attentive. Don’t wait for them to ask—observe and anticipate their needs. Being helpful in real time creates memorable, standout service.
Streamline With Systems
Incorporate helpful extras into your systems to make them repeatable and stress-free. Add questions to your intake form like coffee order or drink of choice for celebrations. Share a vendor list early and again at closing. These are practical, thoughtful tools that cost little but bring huge value.
Go the Extra Mile, But Know Your Limits
Painting a nursery as a surprise or sending a pizza to a move-in day gathering shows next-level care. But remember: thoughtful doesn’t mean overextending yourself. You can still offer something extra without stepping into roles like contractor or property manager.
Celebrate Your Clients and Pay Attention
Use social media as a listening tool. Celebrate when your clients share wins like promotions or awards. A text, a bottle of champagne, or a note saying “I’m proud of you” makes a big impression. Being their favorite realtor often means remembering them when there’s no transaction happening.
Simple Extras That Pack a Punch
From a “first night” box for new homeowners to a cleaning crew before move-in, small conveniences become major reliefs. Keep useful extras like staging baskets, vendor contacts, and survival kits ready. A well-timed garbage bag or bouquet can change someone’s whole moving experience.
Follow-Up Without a Reason
Don’t just reach out when there’s news. Check in after a week of showings or during a quiet period in a listing. Say, “How are you feeling about everything?” These proactive touches let your clients know you’re thinking of them—exactly what it takes to be their favorite realtor.
Create Referrals Through Connection
Ultimately, being memorable isn’t about a big closing gift—it’s about consistent, thoughtful service throughout the process. The more you personalize, anticipate, and care, the more you’ll get remembered, referred, and re-hired.
Cheers to the Little Extras
This episode’s toast goes out to April’s broker, Jay, for always supporting and mentoring her team. Take a moment to celebrate the people who impact your business—it could be a vendor, a client, or a fellow agent. Keep doing the little things. That’s how you be their favorite realtor.
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