What Your Clients Are Googling (Episode 130)
Your clients are turning to Google before they turn to you—and it’s time to change that. In this episode, we dive into what your clients are googling about real estate agents and how you can use this insight to become the go-to expert in your market. From commission confusion to misconceptions about representation and new construction, we unpack the most searched real estate questions and how you can proactively answer them in your marketing, email templates, and conversations.
Why You Should Care About Real Estate Google Searches
Google reveals what your clients are too afraid or unsure to ask. If they don’t understand how you get paid or what your role really is, they’ll search for answers—possibly getting misinformation. Being the source of clarity builds trust, strengthens your brand, and keeps your clients from turning to unreliable sources.
The Most Common Google Questions About Realtors
A few standout search trends:
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“Why do realtors charge so much?”
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“What does a realtor do?”
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“Can a realtor represent buyer and seller?”
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“What are realtor fees?”
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“Are realtor fees negotiable?”
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“What your clients are googling” includes confusion over commissions, contracts, representation, and new construction—highlighting major gaps in public understanding.
What Clients Really Want to Know
Buyers and sellers alike are searching for:
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How and when realtors get paid
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Whether commissions can be negotiated
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How dual agency works
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Whether they need a realtor when buying new construction
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What a realtor actually does
As a professional, you should be covering these topics in your listing presentations, buyer guides, and email templates. Repetition is key. One email or social media post isn’t enough—these topics need to be communicated multiple times, in multiple ways.
Turn Google Questions Into Content
Not sure what to post on social? Let Google’s data guide your strategy. Address each search term in a social post, email newsletter, blog, or podcast. A few ideas:
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“Can a realtor help with rentals?”
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“How are realtor commissions split?”
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“Do I need a realtor to buy new construction?”
Answering these builds authority and helps clients feel informed and confident.
How to Use This Information in Your Business
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Include net sheets in your listing and offer emails
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Explain your value clearly during consultations
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Address fears about money and fees with transparency
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Create educational content based on “what your clients are googling”
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Use every client question as a prompt for a future post or email
Final Thoughts
Clients want a guide they can trust. They want to know what you do, how you do it, and if you’re worth it. When you proactively answer what your clients are googling, you position yourself as the reliable expert they turn to—before they even type their question into a search bar.
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