Episode 135: What to Do When Inventory Is Low
It’s a tough market out there, and everyone’s asking the same question: What to do when inventory is low? In this episode, we break down practical strategies for working with both buyers and sellers in a market with limited options.
What Buyers Need from You Right Now
Low inventory can frustrate even the most motivated buyer. We walk through how to set realistic expectations, communicate market conditions clearly, and prepare buyers to act quickly and confidently. From video tours to strategic offer writing, you’ll learn how to keep buyers engaged without burning them out. We also talk about how to keep your buyer relationships strong so you don’t lose them to another agent.
How to Generate Inventory as a Listing Agent
Yes, listings still exist—you just have to go get them. We explore creative ways to generate new listings, including:
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Sending unsolicited video CMAs
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Targeting orphaned neighborhoods
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Reaching out to absentee owners
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Following up on expired listings
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Connecting with potential sellers through open houses
These methods help you proactively create opportunities instead of waiting for them to appear.
Let’s Talk About Strategy
From running targeted direct mail to geo-farming, using your database wisely, and updating your social media messaging, we share proven approaches to help you stand out. If you want to know what to do when inventory is low, you’ll need both tactical tools and a mindset shift.
Buyer Needs? Seller Leads? Start Here.
We also cover how to work smarter—not harder—by leveraging your database and identifying life events or neighborhood trends that might indicate a seller is ready to move. Plus, we discuss why tracking market data and communicating often (and clearly!) is more important than ever.
Keep It Simple, Make It Work
This episode is packed with ideas that are free, repeatable, and effective. Whether you’re a brand-new agent or a seasoned pro, you’ll walk away with tools that help you stay competitive even in a tight market.
Tune in to learn what to do when inventory is low—and how to turn market challenges into opportunities.
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