In this fan-favorite conversation, Katy and Alissa sit down with Leigh Brown to talk about the real stuff: character, consistency, and the day-to-day decisions that build a long, trusted career. From client care to community impact, these Realtor life lessons will sharpen your craft and reignite your purpose.

Service Over Sales (and Why Clients Feel the Difference)

Leigh’s core message is simple: when you lead with service, you never have to “sell.” Set clear expectations, communicate like a pro, and measure success by outcomes and integrity—not by noise.

• Clarity wins: timelines, next steps, and honest talk about trade-offs.
• Professional empathy: listen first, then guide with facts.
• Follow-through: show up the same way every time.

Standards, Scripts, and Saying “No”

High standards protect your energy and your reputation. Use scripts that set boundaries gracefully, and don’t be afraid to say “not now” when a request falls outside your process or values.

• Define non-negotiables (safety, timelines, documentation).
• Use pre-written responses for common situations.
• Have an escalation plan when things go sideways.

Marketing That Sounds Like You

Leigh reminds us: your marketing should look and sound like a real human. Share stories, data, and service wins—without the puffery. Consistency over fireworks.

• Educate with market context and simple visuals.
• Spotlight clients and community (with permission).
• Be findable: website basics, GMB, and clear CTAs.

Handling Tough Days with Grace

Every career has hard seasons. Build resilience with routines, peers you can call, and systems that keep you steady when emotions run high. Leadership is calm, candid, and coachable.

3 Takeaways You Can Use This Week

• Audit one client email/template for clarity and tone.
• Write a “policy paragraph” you can paste when setting expectations.
• Schedule two high-value follow-ups with past clients or referrers.

Toast of the Episode: Cheers to Principled Pros

Here’s to every agent choosing service, standards, and steady growth. That’s the work that lasts. 🥂