The Boring Realtor Headshot: Why Your Branding Photos Matter
Too many agents still use the boring realtor headshot that does nothing to make them stand out. In today’s digital world, your branding photos should reflect your personality and business. Whether it’s for social media, your website, or marketing materials, having authentic and engaging photos helps clients connect with you. A stiff, outdated headshot won’t attract the right clients or make you memorable in a competitive market.
Why Traditional Headshots Fall Flat
Many agents default to the standard arms-crossed pose with a white background. While this is a classic look, it doesn’t showcase personality or approachability. Instead, consider branding photos that reflect your real-life interactions. Show yourself working, meeting with clients, or even enjoying your favorite coffee spot. People want to work with someone they relate to, not just another realtor with a generic photo.
Making Branding Photos Work for You
A great branding shoot goes beyond headshots. Think about what makes you unique. Do you work in a specific neighborhood? Take photos in a local coffee shop or in front of a well-known landmark. Use props that fit your daily routine, such as a laptop, phone, or open house sign. Authenticity builds trust, and engaging photos help clients see you as approachable and knowledgeable.
How Often Should You Update Your Photos?
The boring realtor headshot from a decade ago won’t serve you today. Your photos should reflect how you currently look, including changes in hairstyle, glasses, or even personal branding style. A good rule of thumb is to refresh your branding photos every six months, especially if you’re active on social media. If you make significant changes to your look, update them sooner to maintain consistency across all platforms.
Taking Better Photos Yourself
If you need photos between professional shoots, use natural lighting and take advantage of movement. A great tip is to record a video and screenshot natural poses. Consistency is key, so use similar editing styles or presets for a cohesive look. Investing in a simple tripod and remote clicker can also improve the quality of your self-taken images.
Final Thoughts
Ditch the boring realtor headshot and embrace branding photos that make you stand out. Clients connect with real, approachable agents—not stiff, corporate images. By investing in updated, high-quality photos and showing your personality, you’ll build stronger relationships and attract more business.
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