The holidays are prime time for connection—and your real estate database should feel that love. In this episode of Hustle Humbly, Katy and Alissa share practical, human ways to keep in touch through the season so you enter the new year with momentum (and without the icky sales vibes).

Mindset: Presence Over Perfection

You don’t need a giant marketing plan to make a big impact. The goal is presence—light touches that feel helpful, timely, and genuine.

• Keep it short and sweet—no long newsletters.
• Lead with care, not calls to action.
• Focus on consistency over cleverness.

Easy Holiday Touches That Don’t Feel Salesy

• Handwritten cards: one sincere sentence > generic holiday clip art.
• Service-minded drop-bys: donate on their behalf or share a local charity list.
• Local guides: neighborhood light displays, small-business gift ideas, recycling/pick-up calendars.
• Homeowner tips: quick winterizing checklist, end-of-year maintenance reminders.

Light Systems for a Busy Season

Systems keep it simple when life gets noisy:

• Tag your CRM by A/B/C or neighborhood for easy batching.
• Block 2 “touch” sessions/week (60 minutes beats “when I have time”).
• Template 3 messages (card note, quick email, DM check-in) and personalize the first line.

Follow-Up That Feels Like a Favor

After a holiday touch, follow up with something useful—not a pitch:

• “Want my January declutter checklist?”
• “Need my vendor list for quick winter fixes?”
• “Curious what your neighborhood averaged this year? I’ll send the 1-pager.”

What to Avoid (So You Don’t Get Muted)

• Mass “we’re never too busy for your referrals” blasts.
• Over-posting market stats without context.
• Complicated mailers you won’t actually finish.

Quick Wins You Can Do This Week

• Export your A-list and write 10 cards.
• Schedule two 60-minute touch blocks on your calendar.
• Email your top 25 with a local holiday guide PDF.

Toast of the Episode: Cheers to Consistency

Here’s to every agent choosing small, sincere touches over noisy campaigns. Consistency compounds. 🥂