Do You Need a Real Estate Coach—or Something Else?
Real estate coaching has exploded in popularity lately, especially as agents face a shifting market. But before you spend thousands, ask yourself this: Do you need a real estate coach—or do you just need structure, accountability, or support? In this episode, we tackle the tough questions around coaching. We share personal experiences, messages from our listeners, and give you a step-by-step checklist to help you evaluate whether coaching is right for you.
When Fear Meets Marketing: Why Coaching Seems Appealing
Market slowdowns can create panic. Fear-based marketing from coaches ramps up during these times, making you feel like success is just one expensive coaching program away. But often, fear isn’t a reason to spend—it’s a reason to pause and assess.
Free First: Before You Spend
Before hiring a coach, look at what you already have. Are you using your CRM? Did you complete that online course you bought? Have you taken advantage of your brokerage’s free training or community support? If you’re not doing the basics, a coach won’t fix it.
Could Accountability Be the Missing Link?
Sometimes, all you need is someone to check in with you regularly. We share how accountability partnerships have helped us stay consistent with tasks like weekly newsletters. The right accountability partner can make a huge difference—and it’s free.
Questions to Ask Before Hiring a Coach
If you decide to explore coaching, do your homework. Ask questions like:
- Do you currently sell real estate?
- What’s your coaching style and approach?
- Will this program align with how I want to do business?
- Can I speak to a past client who’s like me?
The Coach Can’t Do the Work for You
If you’re hoping a coach will solve all your business problems, think again. Coaches can motivate, but they can’t make calls, write emails, or show homes. You still have to do the work. Ask yourself: “Am I willing to follow through?”
What to Do If Coaching Didn’t Work
If you’ve spent money on coaching and didn’t get results, you’re not alone. Listeners shared stories of spending $6,000, $10,000—even $26,000—with little to show for it. One said they were just told they weren’t working hard enough. That’s not helpful.
The Support System You Actually Need
Your broker should be your first line of support. If they’re not cheering you on or offering guidance, it might be time to reconsider your brokerage. Pair this with a solid support network of peers, family, or even podcast communities like Hustle Humbly.
Do You Need a Real Estate Coach? Final Thoughts
Hiring a real estate coach is a serious investment. For some, it can be transformational—but for many, it’s not necessary. Make sure you’ve exhausted your free resources, completed the tools and trainings you already have, and explored accountability options first. Don’t let fear drive your spending.
You’ve Got This—With or Without a Coach
We believe in simple, sustainable, and budget-conscious real estate businesses. Whether you go it alone, build a support network, or hire a coach, just make sure it’s right for you. Don’t buy out of desperation. Build out of confidence.
