Reviews Are Real Estate Gold
Reviews are real estate gold. In today’s episode, we explore the powerful role reviews play in your business. They’re not just kind words—they’re marketing assets, trust builders, and lead generators. As agents, we often underestimate how much reviews influence both referrals and internet searches. Today we’re sharing how to ask for them, where to collect them, and how to use them to grow your business.
Where to Put Your Reviews
Make sure your reviews are visible in multiple places. We cover top platforms like Google, Facebook, Zillow, Yelp, realtor.com, and RateMyAgent. While Google is our current focus (especially in our Hustle Humbly community challenge), having a presence across all platforms ensures clients can find and trust you wherever they search.
Pro tip: Keep a personal backup of every review. Platforms change and accounts disappear. Copy reviews into a doc or PDF for safekeeping. Your reviews are some of your most valuable assets.
Low vs. High-Intensity Marketing
We discuss the concept of “low-intensity” marketing (like social media or billboards) versus “high-intensity” marketing, like showing up when someone searches “Baton Rouge Realtor” on Google. Your reviews make you show up for those high-intensity clients actively looking to hire. That visibility is everything.
The Mindset Block Holding You Back
Would you believe not asking for reviews is usually a mindset problem? Agents often feel unworthy or unsure if they did a good job. If that’s you, it’s time to challenge that head trash. Start by writing a pretend review of yourself. Reflect on the value you offered—even if the transaction didn’t close. Reviews validate your professionalism and can come from many sources.
Who Can Leave a Review?
Don’t limit yourself to just clients. Ask co-op agents, lenders, inspectors, vendors, and even your broker. Provided value in a social media post? Ask that follower to leave a review. Helped a friend with paint colors or pricing questions? Ask for a review. Anytime you offer value, you earn the right to request feedback.
Systematize Your Review Process
Make asking for reviews part of your regular workflow. Use a simple after-closing email template reminding clients to leave one review and paste it to multiple platforms. Include links to make it easy. We also suggest tracking review counts on a spreadsheet so you can measure growth over time.
Pro Tips for More Reviews
- Respond to every review—even the bad ones. Engagement boosts visibility.
- Ask again. People are busy. Follow up every 30-60 days if they don’t leave a review.
- Encourage photo uploads with Google reviews to add authenticity.
- Reuse your reviews as content: social media posts, listing presentations, and buyer packets.
- Let reviews deepen your client relationships. Reaching out is another touchpoint.
Reviews Build Confidence
Reviews give hesitant buyers and sellers the reassurance they need. 84% of people trust online reviews as much as a personal referral. When you have even five strong reviews, especially as a new agent, it builds instant credibility. Reviews are real estate gold because they last, multiply, and convert leads into clients.
Make It Easy
Asking for reviews doesn’t have to feel awkward. Make it easy and casual. Include it in your after-closing system, and have a quick link ready when someone thanks you or asks for advice. The more you normalize the process, the more comfortable you’ll be.
Final Thought
This episode is your permission slip to treat reviews like the business gold they are. They aren’t just fluff—they are testimonials, content, SEO boosters, and mindset lifters. Whether you’re brand new or a seasoned agent, reviews will always be one of your most powerful tools.
So go out and get them—because reviews are real estate gold.
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