Episode 185: Website Truths for Realtors
Do you need a real estate website to succeed? In this episode, we share real-world website truths for realtors by exploring whether having a website is essential for building a thriving real estate business. With over 246 responses to our survey, it’s clear that agents have questions—and confusion—about how websites fit into their strategy.
Our Real Website Journeys
Katie shares how she built long-tail search pages for her brokerage-provided website to generate leads, and why she ultimately walked away from it. Alyssa talks about creating a personal website in 2019 and why she still doesn’t use it much today. Both of us are successful realtors who don’t actively rely on websites for business—but we see the potential value.
Survey Says: Mixed Reviews on Website Effectiveness
Most survey participants said they have a website, but less than half actually get leads from it. Even fewer consider their website vital to their success. We explore these results and explain why having a personal brand and web presence is often more important than having a feature-heavy real estate site.
What Should Be on Your Website?
We break down the must-have elements for your real estate website:
- A current photo
- Clear contact information
- A compelling bio
- Links to your social media
- Testimonials and reviews
- Optional but helpful: a simple landing page for lead capture
Simple and Smart Strategies
Your website doesn’t have to be fancy to be effective. We explain how to use your site as your “digital front porch” and why website truths for realtors include knowing when to simplify. We also talk about landing pages, IDX feeds, broker-provided websites vs. personal ones, and how to build an online presence that works for your style of business.
Don’t Let Your Website Run You
If working on your website drains your time or energy, that’s a sign. We discuss how to stay in control of your brand and not let tech overwhelm you. Real estate is a people business, and your website should support—not distract from—your personal connections.
Key Takeaway
You don’t need a website to be a successful realtor. But having a simple, well-maintained web presence can help people find and vet you online. The key is aligning your online presence with your business goals and communication style.
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