Why Good Listing Photos Matter

Episode 189: Why Good Listing Photos Matter

Why good listing photos matter cannot be overstated in real estate. Professional, high-quality images are the first impression buyers get when browsing listings online. Since 97% of buyers start their home search online, bad photos can prevent them from ever stepping foot in a property. In this episode, we discuss the importance of professional photography, how to prepare for a photo shoot, and common mistakes to avoid.

The Power of Professional Real Estate Photography

Hiring a professional photographer is not optional. Real estate photography requires the right lenses, angles, and lighting to capture a home accurately. A good real estate photographer knows how to showcase the space without distortion while making sure the images reflect reality. Over-filtered or misleading images can create distrust and even legal issues if buyers feel deceived.

How to Find a Real Estate Photographer

The best way to find a real estate photographer is through referrals from other agents. It’s important to hire someone experienced in real estate photography, not just general photography. A photographer familiar with real estate knows how to highlight a home’s best features while ensuring accuracy. Many real estate photographers offer online booking, making scheduling easy.

Preparing for Listing Photos

Sellers play a crucial role in ensuring a home is photo-ready. Before the shoot, they should:

• Replace burnt-out light bulbs and use matching bulbs.
• Open drapes and adjust blinds to let in natural light.
• Turn off ceiling fans and televisions.
• Remove clutter from countertops, bathrooms, and living spaces.
• Hide personal items, including pet supplies and trash cans.
• Ensure the home is clean, with floors and surfaces wiped down.

For exterior shots, cars should be removed from the driveway, trash cans hidden, and the yard well-maintained.

Common Photography Mistakes to Avoid

Some common real estate photography mistakes can hurt a listing’s appeal. These include:

• Using a cell phone instead of a professional camera.
• Taking photos from awkward angles or using fisheye lenses.
• Including people or pets in the images.
• Leaving the toilet lid open or capturing cluttered spaces.
• Over-editing images to misrepresent colors or features.

Avoiding these mistakes ensures that buyers get an accurate and appealing view of the home.

Do You Need Drone or Video Tours?

Drone photography and video tours are not required but can enhance listings, especially for large properties or unique layouts. Aerial shots help showcase acreage, waterfront views, or impressive backyards. Virtual tours can be useful for out-of-town buyers but should be done professionally to maintain quality.

Organizing and Labeling Listing Photos

The order of listing photos matters. The first four images should highlight the home’s best features, such as the exterior, kitchen, living area, and primary bedroom. Photos should flow naturally, simulating a walk-through of the home. Labeling photos helps buyers understand each space and can highlight key selling points like new countertops or upgraded flooring.

Why Good Listing Photos Matter for Every Price Range

Good listing photos are essential, regardless of a home’s price. Whether selling a $50,000 condo or a luxury estate, professional photography ensures the home is presented in the best possible way. A well-photographed listing attracts more buyers, leads to faster sales, and helps maintain professionalism in the real estate industry.

Listen now to learn how to improve your listing photos and create stronger marketing for your listings.

Leave us a review at https://www.ratethispodcast.com/hustlehumbly
Get your FREE Database Template and how to set it up at https://www.hustlehumblypodcast.com/starthere
Email Templates 101: http://emailtemplates101.com
Agent Systems 101: http://agentsystems101.com
All Resources: http://hustlehumblypodcast.com
Submit your topic ideas and toasts to hello@HustleHumblyPodcast.com