Why Email Is Effective with Jenna Kutcher

Episode 212: Email Is Effective with Jenna Kutcher

In this episode, we discuss why email is effective with Jenna Kutcher. As the host of the Gold Digger Podcast and a marketing expert, Jenna shares insights on how real estate agents can use email marketing to build relationships, generate leads, and create a business that runs even when they rest. Many agents rely on social media, but Jenna explains why email marketing is more reliable and impactful for long-term success.

The Power of Email Marketing

Social media can feel like shouting into the void, hoping the right people see your message. In contrast, email marketing allows direct communication with potential clients. Jenna emphasizes that if social media disappeared tomorrow, her business would continue running because of her email list. Real estate agents often rely on automated newsletters that lack personalization, but email presents an opportunity to connect with clients in a meaningful way.

Building an Email List as a Local Service Provider

Jenna shares how she built her email list as a wedding photographer in a small town. Instead of trying to attract everyone, she focused on serving the right clients. She created valuable content tailored to different stages of her ideal clients’ journey. Real estate agents can apply the same strategy by segmenting their lists based on whether subscribers are thinking about buying, actively searching, or considering selling.

Overcoming Social Media’s Limitations

Social media reach is limited—algorithms control visibility, and posts disappear quickly. In contrast, nearly 100% of subscribers will see an email in their inbox. Jenna highlights that people are in the mindset to do business when they check their email, making it a more effective marketing tool than social media. The goal should be to move social media followers onto an email list where engagement is higher.

Simple Steps to Start Email Marketing

Many agents feel overwhelmed by the idea of email marketing, but Jenna simplifies the process. It starts with offering a valuable resource—such as a home-buying checklist or a guide to preparing a home for sale—in exchange for an email address. Platforms like FloDesk allow agents to automate the delivery of these resources, making the process seamless.

What to Send to Your Email List

Consistency is key. Jenna suggests sending one to two emails per month, focusing on providing value rather than just listings. Some email content ideas include:

• Market updates and home trends
• Neighborhood profiles with school and amenity information
• Home-buying and selling tips
• Local events and activities
• Success stories and testimonials

Emails don’t have to be long or complex. A short message with a helpful tip, an entertaining story, or an update about the local market is enough to keep subscribers engaged.

Staying Consistent and Avoiding Common Pitfalls

One challenge many agents face is inconsistency. Jenna recommends setting aside one day a month to plan and schedule emails in advance. Writing two or three emails at a time can help maintain consistency. If you fall behind, don’t be afraid to send a message acknowledging the gap—people appreciate honesty.

The Key to Engaging Emails

To encourage responses, Jenna suggests asking subscribers questions or including a call to action, such as forwarding the email to friends who might be interested. Creating a sense of personal connection makes subscribers more likely to engage and refer business.

Why Email Is Essential for Long-Term Success

Real estate is a relationship-based business, and email marketing strengthens those relationships. Unlike social media, where messages get lost, email provides a direct line to clients. Agents who invest in email marketing will have a reliable way to stay top of mind, generate referrals, and build a sustainable business.

Listen now to learn why email is effective with Jenna Kutcher and how you can start leveraging it in your real estate business.

Find Jenna for more great info here:
Instagram: @jennakutcher
Website: jennakutcher.com
Link to save your seat for Jenna’s class, “From Zero Subscribers (or Zero Strategy) to an Engaged Email List that Lasts”: jennakutcher.com/hustle.

Leave us a review at ratethispodcast.com/hustlehumbly
Get your FREE Database Template
Email Templates 101: emailtemplates101.com
Agent Systems 101: agentsystems101.com
All Resources: hustlehumblypodcast.com
Submit your topic ideas and toasts to team@hustlehumblypodcast.com