225: Standing Out to Succeed! 

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You open your mailbox to find the third mailer this month from another one of your agent neighbors. UGH! You shake your head, drop it in the recycle bin and consider moving to a less saturated market. Then you start thinking maybe it’s time you sent a similar mailer, so you can compete. In this episode we save you the move and the wasted marketing dollars and give you real ideas for standing out from the crowd. We know there are a lot of agents out there, but none of them are you and lots of them leave quite a bit to be desired in the business department. Standing out may be easier than you think! Listen in to find out our top 9 ways you can stand out from the crowd that cost you nothing or at most the price of a stamp. And in the immortal words of Dr. Seuss, “Why fit in when you were born to stand out?”

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The following is a rough transcript provided by Otter.ai.

Alissa
And that is where I realized this is where the public gets got

Katy
my heads on the verge of exploding first of all, it takes nothing to join the crowd, it takes everything to stand alone. Speak to your ideal client, not to other realtors. That will get you more business than any number of mailers or calls

Alissa
you chose from how I feel when I’m in my when I’m in my hole. Hi, y’all welcome to hustle humbly. It’s Alyssa and Katie and we are two top producing realtors in the Baton Rouge market.

Katy
We work for two different companies where we should be competitors. But we have chosen community over competition.

Alissa
The goal of our podcasts is to encourage you to find your own way in business to stop comparing yourself and start embracing your strengths. Hi, Alyssa Katie.

Katy
Welcome. How are you? Great. Are you excited about today? It is so excited. This is episode 225. And it is the week after Thanksgiving now. Yes. How was your birthday?

Alissa
So great.

Katy
I just love that for you. I love that for you. We also talked a lot about family photos. I hope you had a positive experience with yours. We won’t get into it now. But oh wait to see the photo

Alissa
you had to listen to last week to know what we’re talking about. For real.

Katy
Okay, so today you’re going to share with us a story we’re going to stand out to succeed today.

Alissa
What’s interesting is I was going to share the story and I’m so going to share it but since then, I have seen several other people asking the same question that prompted the story in where it’s like in community no way any other realtor Facebook group. So this is like a common. Put it this way. I forget that not everybody listens to hustle, humbling. I love that I still struggle with what’s cheesy or not cheesy or just mindset issues in general, right? Any mindset issues with what we should be doing? There’s so much pressure out there, especially as the market has tightened up. By that back it up. Okay, okay, tell us the story of how we got to this. One of my dear friends, dear friends lives in the neighborhood of realtors. At her words. What’s even funnier is that I had lunch with her. But the week before I had lunch with her my clients who I sold a house to in this neighborhood. Like five years ago, one of them became a realtor. No, they called me out of the blue, right and said, hey, something weird happened today. And I thought we just needed to call you what was it? I said, okay, so they call me and they said today within a matter of like three hours. We got two phone calls from two different realtors.

Katy
Oh gosh, were they in the same training?

Alissa
I don’t know. No, they were with different companies. I did all my research. Wait, what? Yeah, here’s what happened. A house in this neighborhood, okay, was flipped. Okay, very well. Great by a realtor that we know. She did a great job on the flip. Okay. She listed it It sold in one day for more than what they were asking great recently recently been in this market, even in this market. Oh, great. The realtors who are targeting that neighborhood are using that sale, even though they were not involved in the sale as a way to reach as a way to reach out smart. Okay. All right. Okay, there. They are. Not only sending mailers to the neighborhood saying, hey, this house in your neighborhood are calling on the phone. They’re calling on the phone. What did they say on the phone? That they have a waiting list for the neighborhood? Now that’s where I think things get shady. Because like, there are some other homes on the market and that neighbor so what kind of wait unless you’re not gonna sell those right? If your buyers are so anxious, they have a waiting list for the neighborhood. So there was two different approaches. One just called with that spiel, this is happening in your neighborhood. Have you thought about selling do you need to sell in the near future? Should I add you on my radar to check in with you like how does your timeframe look for staying in your home? Second realtor called and said they actually had a buyer for my clients that she didn’t say for my clients home for the neighborhood. She Yes. She said I have a cash buyer that has to be in this neighborhood. And can we come see the house that’s not listed the house it’s not listed, nor show ready or anything. This second call is what prompted them to call me they were like, do I you know why do we What do we do like we actually are going to move at some point in the next 18 months. Okay, but they’re like, but if you want to do it today person is like gonna make us a lot of money maybe. And that is where I realized this is where the public gets got. Yeah. They’re feeling like maybe we do need to move because there’s a cash buyer that would maybe pay a lot of money for my house. Well, I say, Okay, calm down. Calm down. I

Katy
want right okay, calm down. Go on. Keep what else did you tell them? You don’t have to sell your you never have to sell. You

Alissa
don’t have to do what to do. You don’t have to show it. If you want to show it. Show it if not, don’t Okay. I said, let me call this agent. Did you know The agent? I had recently done a transaction with her. Great, okay. So I called and was like, hey, my client said that they just got a phone call that you have a buyer. She’s like, Yeah, yeah, um,

Katy
she couldn’t remember cuz she called him anyhow,

Alissa
she called the whole neighborhood, the whole neighborhood. And here’s where I as a realtor was like, maybe she had a buyer. Maybe she didn’t you. She didn’t tell you. She said, Well, how big is their house? She just I said, Well, their house is one of the bigger ones in there. And it has a pool. Oh, okay. So it would probably be above my clients price point. Okay, I’m like, Okay. And I’m thinking, Do you have a client? What is their price? But what is their price point? You know? Well, she was really hoping to get in one of the smaller homes. So I think that this house is not going to meet her needs. Okay. But she didn’t ask any of those questions on the phone to my client. Right? Like, how

Katy
big is your house?

Alissa
Never asked. Now, just like,

Katy
When can we see it?

Alissa
When can we see it? Whereas if you really had a buyer, you’d say, Hey, I know this call may be random. I have a buyer that only wants to be in your neighborhood just lost out on a deal on a deal. She’s looking for something around 2500 square feet. How big is your house? Okay, well, thank you for your time. That one actually won’t work for her. But hey, if you ever do need anything, I’m going to just send you my contact information. And I think that would be perfectly acceptable. Sure.

Katy
That’s not what happens. Now what happened? Okay. My head’s on the verge of exploding first of all,

Alissa
and my friend who I had lunch with lives in this neighborhood, and don’t forget that this has just happened.

Katy
So okay, right now, she does she get the phone calls.

Alissa
She gets the mailers.

Katy
Okay, so she’s like, I know, because I asked like, how do we How Does she even know all the realtors are in her neighborhood? She’s like, she’s getting all the mailers

Alissa
and people are actually knocking door knocking

Katy
in this neighborhood. I know what neighborhood this is. I have no understanding of why this among all the neighborhoods is getting like the heart full court press.

Alissa
I think that it’s because of the location. Okay, you know, right there. It’s in the city you want to be in, okay, but it’s on the edge. Okay, so you get the best of both worlds. Easy access to the interstate trees in the neighborhood sidewalks. The houses need some update to say the houses aren’t that great. They’re there. They need some updates. Okay. But I think that people are starting to invest in them.

Katy
Maybe they’re more affordable,

Alissa
they’re more affordable, they’re more affordable for how much house you get. And I am seeing that. If you do buy one and like if you get the return a lot of money.

Katy
Okay. All right. That’s fine. That’s really not what this episode is. Don’t Sure. Yeah, it’s not surely it’s not the only neighborhood this is happening in right. But you had the agent say, my neighborhood is filled with realtors. Then you had a client? Well call and say the realtors are reaching out to me. Yes. And we know that everyone’s sending the mailers because that mailer, yeah, right. What was your realtor friends reaction? How did the rest of this go? So

Alissa
realtor friend that lives in the neighborhood was like, I just feel like I’m failing. Like, I’m not reaching my neighborhood. I’m trying my hardest. And you know, maybe, you know, I got this one letter, and it sounded good. Like, maybe I should do the same thing.

Katy
Right? She’s like, I’m just going to, she said, I’m going to take all these and I’m going to just just do this.

Alissa
And that’s where we need to hear like the record stop like, no, no, no, you don’t.

Katy
You can’t. First of all, my number one thing would be that neighborhood is already over targeted. Yes. Right. Unless you’re gonna stand out really, above and beyond in some way. Pick a different neighborhood, even if it’s where you live, even if it’s where you We’re live, why don’t you pick one of those orphan neighborhoods? You know, the new construction neighborhood that wants the sales office left, and put most of those people in place. They don’t even have really realtor affiliations. Yeah. But that’s besides the point. You could still she could still target her neighborhood, right?

Alissa
Here’s what I told her. Did you tell her to do I said, I also get tons of mail from realtors, and investors and like we buy homes, people,

Katy
an investor sent me a handwritten note last week to buy my house. Wow.

Alissa
Yeah. But they don’t seem to want any of the houses that are actually for sale on the market. Isn’t that interesting? Very interesting. So I told her, I said, I try to in these situations, get out of my realtor brain and think of it as I am a consumer, I’m a consumer, okay. When I am looking for something, I don’t tend to go to the mailbox. Know for advice. I go to friends, family, moms groups that might have experience in that particular whatever it is, I’m looking for. I tried to find some mecha one I trust, right, someone I know. So I told her these people that are doing all these things. They don’t even live in the neighborhood. Right? Some of them do. But the ones that are making the phone calls, because I verified they don’t even live in the neighborhood. Right? So how do we get people in the neighborhood to know you? Right? It’s not going to happen through a mass communication mail out, right.

Katy
It’s not going to happen by you putting this is the latest thing I saw this year, a sign in your yard that says your neighborhood realtor oh my oh my. Huh. That’s not going to make the people walking their dogs I gotta work with you know, there’s a sign here that says your neighborhood realtor know, how are you? How does that provide value? I think yeah, that’s back. You’re always and be like, always put on your goggles that say, How am I providing value to the people who I’m asking to work with me? Putting a sign in my front yard does not give anyone any value.

Alissa
Now these mailers included free CMAs. Okay, okay, a value, a little snapshot of how the subdivision is doing value information. Okay. Which of course, only made her feel even more or less than okay. So would you tell her to do to get involved in her neighborhood? Yeah, but here’s the thing. Everybody wants the quick, easy answer they want. I want to do one mail out to my whole neighborhood. And I want my phone to ring. No. And it’s like, it just doesn’t work that way. Yeah. So we talked a lot about how can we make these connections where people start learning who you are? Yeah. And a lot of it could start from even the neighborhood Facebook page, which tends to be a place of negativity. Yeah, complaints a lot of the time. She said, I don’t even look at it, because it’s just a bunch of complainers. You know, complainers got to sell their house. complainers. But what if you were the beacon of light, right, that when somebody complains about something, you could offer a annoyingly positive helpful suggestion, right? I love it. Like, oh, if you do need someone to help you with your flowerbeds, here’s who I use for my real estate business. He’s great, right? What if you were like, Oh, you’re upset that people are constantly speeding when the kids are playing? Maybe we could get together and get some cute little mark nine markers to put out in the street at certain times after school. Like maybe you’re the voice of positivity and people, you know the name of the person that’s constantly commenting in the group. I’ve even learned this from our hustle humbly community. Like we know the ones Yeah, interact, right, and that talk and comment and are helpful. We know their name. Yeah. Because they’re the ones that are involved. What if you were that person who’s involved in a positive way providing value? Only positive? Yeah, no negativity coming from you.

Katy
Here’s my house cleaner. Here’s like, yes, you have a problem with x here.

Alissa
I can help you. Just like last week, when we talked about doing like a coat drive, right? She could get in there with a cute little graphic she made on Canva and say, Hey, guys, I’m collecting coats. This is what I’m doing. You can bring them to my house or I can swing by your house. Yeah. If you want to leave them on the porch, or I’ll pick them up from you. Right? Something that people are starting to see you Yeah, more and more in a positive way.

Katy
Don’t you feel like you’re collecting the coats or the food for the food food pantry or whatever. And you have the just like a note card that’s printed that says thanks so much for helping our community.

Alissa
You know, Susie, real quick, yeah, with sort of like your email signature, like your name and your contact information. There you go. Yeah.

Katy
Let us know if you know of any charity. If I need help in the future,

Alissa
yes. Wow, this realtor is a real person who cares about the community. This wasn’t a typed robot email, right chat GPT probably wrote, yeah. And then this realtor printed on glossy paper and mass mail to the whole neighborhood. Don’t, don’t blend in. You can’t stand out by blending it, those things are fine to do. But those realtors are doing it and it’s triggering those people to call their own realtors, right. You

Katy
got the call? Not the people who call them right. They were like Alyssa, yeah, realtors, realtors. Oh, my god, stop harassing people. Yeah, people do not want you to call them on the phone and ask them to sell their house that they’re not currently selling. They just don’t. At least mailers are like anti evasive. Yeah, but calling someone on the telephone or knocking on their door in it. It inserts you into their day where they weren’t planning to have you in their day. Yeah, there’s no value. It’s just not respectful. It’s there’s just no value there.

Alissa
No. And yes, I agree. Okay. So

Katy
let’s, let’s go through I got you a couple of quotes. Because we’re going to the whole goal of this episode, though, is how can we stand out instead of blending in? Like we’re not we’re not wanting to blend in on that note? Yeah. How I was saying, we’ve

Alissa
seen so many questions about this same thing. This is another example. This exact question was brought up in community. And in several other realtor Facebook groups I’m in. I’m hosting trunk or treat. Should I put my business card on all the kids candy at Halloween? No, no, there, you shouldn’t. But it was just things like that, where people were really trying to find a way to just like math. Well, I

Katy
think that this is the problem. And some of our, you know, newer agent, friends for sure have never experienced a market where it’s a little trickier. Yes, sales are a little harder to come by. It’s a little takes longer to sell a listing, they’re less buyers out there. It’s just a rough time in the market. Right? So that’s when we start marketing, right? We need to market more because we have to grow our business that we can’t just let it you know, fall flat. So they’re door knocking and cold calling and you know, figuring out what should I hold more open houses? Do I need to put my sticker? Do I need the billboard? Do I need the park bench? Do I need to put a sign in my front yard that says your local realtor like what what can I do? What can I do? And they’re getting the same advice too. So the people the mailers in that neighborhood and the people calling they were from different companies? Yeah,

Alissa
they were non related,

Katy
right? And then it’s like there’s a difference between providing value building relationships, meeting people in the community and being a real person. Yes. And being salesy and looking like you’re just trying to find your next commission. And like, you know, being desperate. Yeah, we don’t want to be desperate. But real estate is a long game. And I think that when you’re in a good market, you you lose sight of that. Yeah. Because you’re like, it’s just coming so easily, right? And then when the market shifts are like, oh, man, it’s hard to be patient. And it’s hard to remember, it’s a long game. And it’s hard to have consistency, right? Like you have to consistently, you know, offer to help in the HOA group. Yeah, to consistently send your email newsletter, you have to necessarily

Alissa
reach out do everything. No, if you’re trying to consistently do something you need to say, every morning, I’m going to check the Facebook group. You know, these are the things I can commit to doing outside of that. I can’t do it all. Yeah, but I do want to really thrive in this area. Good news, I

Katy
made a real estate specific ways to stand out list. Okay. Do you want to hear them now? But first, I’m going to give you a quote from Hans Hansen. Oh, it takes nothing to join the crowd. It takes everything to stand alone. Yeah, cute. How about this unknown, the one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before. That’s me. Okay, here’s my list of eight ways. Realtors can stand out from the crowd. Okay, so things that other agents are likely not doing. Number one, have a niche. niche, call it what you will. When you talk to everyone you talk to no one. Correct. So I understand it feels so good to active, right? Like, oh, well, I don’t want to be talking to one audience when I don’t have any business and I need to just take whatever I can get, right. But if you are the expert on your zip code, or your neighborhood or a certain suburb, like being an expert in something and talking to people about that, it makes them want to work with you and trust you if you’re just like I work this entire metro area of, you know, whatever, 100 miles it’s a little harder for people to be like, well, you actually know what’s happening in X was the neighborhood, right? But you can niche. Geographically. We’ve talked about niche before you can niche to a certain type of people. You can niche to sellers or buyers or like, you know, well, you can pick any type of niche you can niche to other, you know, parents or you know, other downsides, whatever. Just pick one. It does. Oh, yes, it doesn’t mean you go out with anyone who shows up on your door, right. But let’s put out a message

Alissa
to someone. It’s a focus of your marketing efforts. Right, right. Right, right. So

Katy
number one real estate way to stand out niche, which is funny because you’re actually making a smaller audience, right? Okay. Number two, you’re gonna love this one. Answer your phone. Oh, yeah, that’s it. Don’t call out lead. But take the calls that are coming. Yeah, answer your phone. Number three, make contact first with your clients. So be proactive. If you have a listing that’s sitting, if you have a buyer that can’t find what they need, if you haven’t checked in with people lately, being proactive will help you stand out as an agent, because there are lots of them that aren’t now doing that. Number four, very practical and have a resume. This is super easy, hairy resume, have treated like a business. So have something that’s telling people who you are what you do, you’re you know something about you. And that’s easy to stand out, then when you’re on a listing interview, or you’re, you know, maybe you are reaching out to a neighborhood over you know, for some reason, Okay, number five, be known for something don’t be a carbon copy of every other agent. If you’re

Alissa
trying to think of things to do and you’re like, well, everybody else is making pencils with their logo on it. Maybe I should make a pencil with that’s probably an indication of let’s not do that. Don’t

Katy
do that. Yes. Everybody else puts their business card sticker on the water bottle at the open house. Well, let’s know. Yeah, but be known for something is like be a human. Alisa is known for her love of trees, when she posts about a listing or going out with a buyer. We’re gonna know more about the trees in the yard than the kitchen. Right? Right. Like that’s what you’re known for be known for. So it just makes you a human that people want to work with. Yeah, and they know like and trust you because they know you. Are you being approachable, right? Be known for something. The last thing you want to do is send out another boring stale realtor recipe card is what they used to do back in the day, there was little there would be a recipe on a postcard.

Alissa
Right? Weird. We’re not chefs. No, it

Katy
doesn’t even make sense. Can’t even cook now. It

Alissa
doesn’t send out recipes. No. Makes no sense. Okay,

Katy
number six, speak to your ideal client. Not to other realtors. So, who’s the real for? Who’s the Instagram post for who’s the like your email newsletter? Who’s the ad in the newspaper for Who do you actually want to work for? Are you just sharing information that only other realtors would care about? Yeah. I mean, like who speak to your client, not to other realtors. So just put that filter on

Alissa
a note on that when I just went and talked to that group in Lafayette. Afterwards, I had two mortgage lenders come up to me. I was like, that was so great. Thank you so much. Like this is what we’re struggling with. And I said listen, realtors don’t want any more phone calls from you guys right now. Please stop. Okay, that’s not going to be the way to go. If I was a lender, instead of constantly trying to get more Realtors I might start making some posts that make the buyers come directly to you. Yeah, like are you curious what your monthly note looks like with these new interest rates? Give me a call I’d be happy to go over options with you right? It was like lightbulb they didn’t even think to go straight to their chair. It’s like they had tunnel vision because that’s how everyone else does everybody gets tunnel vision that they’re so focused and to see them like realize Yeah, they do they have their own database hello people aren’t even working their database

Katy
every single business does is a slow time in dentistry like no matter what you are you have a database they have a database or you should yeah people oh my god that’s so funny. Yeah, you know what else I think they could do is put on their value goggles and be like calling a listen being like, Hey, will you go to coffee or lunch? Although Yes, a free meal is has some literal value. Why would if they called you and said hey, I see you have two new listings and I have a flyer ready that shows some of the Pricing for these with this new program. We’re running in that area. Perfect. I’ll upload it to MLS I would love to share that with anyone who’s showing the house yes. Value value value value, okay. So speak to your ideal client not to other realtors. Number seven, write handwritten notes a super easy way to stand out. We talked about it last week, write two or three notes a day. Yeah. You could write them to your neighborhood if you want. Hey, I’ve noticed, Look, why don’t you be transparent? Hey, I’ve noticed a lot of realtors from inside and outside of the neighborhood have really been hitting us hard lately. I just wanted you to know I’m low pressure. And I’m an agent. And here’s, you know, I live on whatever Street and if you want to chat or walk a dog or whatever, you’re

Alissa
always welcome for coffee. I mean, wow,

Katy
what if the letter said I would like to formally apologize for all of the other agents harassing our neighborhood. I am an agent and I live in a you’re in this neighborhood. And this has been out of hand, but I’m here if you ever need anyone who’s low pressure and not going to like harass you. I would call you feel like

Alissa
she’s right. You

Katy
are so tired of these people. It’s hard to my phone ringing all this mail stand out, stand out, stand out. Okay, so right handwritten notes. And my last one. Number eight, use your email templates. Stand out by being consistent by giving the same experience by being knowledgeable like these are easy ways to stand out.

Alissa
I have a number nine.

Katy
Great, let me hear it.

Alissa
It’s social media related. Oh, I love it. Instead of being like, how do I come up with the perfect content? I need to post a post and post it put my face? What if you take like a three week? No, you don’t post anything. All you do is go to all your peoples pages and comment and like and share and dem what have you are just interacting with people. We get the focus so stuck on us. Us us as I have to put myself out there. Yeah, I have to put myself out there. My face needs to be everywhere. People need to see me. Oh, this industry.

Katy
That’s what we’re here for. Yeah. Deep breaths. The

Alissa
good news is, there’s a better way or Is that easier, better, more positive, more fun, something you can be proud of? Natural. First of all, it’s natural. The reason that this feels so hard to force yourself, is because a lot of the things that people are doing is not natural, icky. It’s not natural to pick up the phone and call someone you have never met before calling

Katy
is the worst. door knocking is literally dangerous.

Alissa
Yeah, but

Katy
Right. Just just be like a human. Yeah, just be like a human out in the world. But don’t do anything that doesn’t make you proud. If you’re like, oh, that mailer was so stupid. Yeah. Like I just did it because everyone else was doing it. Just don’t do it. Don’t do save the money. Save the money. All right. How about you were born in original don’t die a copy. That’s John Mason. This one was really good. I think I said this one too. Yesterday. They laugh at me because I’m different. I laugh at them because they’re all the same. Kurt Cobain. Okay. I also feel in the delightful article from the training business blog, With 10 powerful ways to stand out from the crowd. Oh, are you ready? Yeah. Number one, and some of them are a little overlap with what I told you. But number one, embrace your authenticity. So who are you embrace it?

Alissa
That’s like Julie Ray walking her dog? Yes. Markets. Her dog in her neighborhood. Right? You know her because she’s with her dog. Yeah,

Katy
she puts her dog on her marketing on her sign this card when her freebie like eyeglass cleaner. Yeah, right. I want her signs number to master the art of active listening. That would be your engagement. It doesn’t have to be all about you. You don’t have to be the one talking master the art of active listening. This is the way to stand out from the crowd, y’all. Number three, cultivate emotional intelligence. Like, how are people receiving what you’re doing? How

Alissa
does it make you feel? Yeah. If it makes you feel that way, you don’t want to make other people feel that way.

Katy
Like have a little self awareness. Or try? How

Alissa
does this look? If I feel like I need to go to trunk or treat with an Alyssa Jenkins themed car with my face everywhere? How would I feel if I saw somebody else doing that? Right? Not good,

Katy
not good. Number four, hone your expertise and share your knowledge. So let’s be valuable and have some expertise. Maybe spend your time growing your craft instead of harassing someone number five embody a growth mindset. Okay, number six practice radical kindness. Hmm, I love that one radical behind so kind people like wow, yeah, that’s different. Oh, nice. Number seven, embrace collaboration and teamwork. join up with the other realtors who keep sending mailers to your neighborhood as if they’re your neighbors. You Have you like, live in the same? Yeah, when I work together on the coat drive? They’re gonna say they might not say no, You never know. Okay. Eight be impeccably prepared. I love that one. Stand out by being prepared. Have reasonable say that house sell you better know the answer in your neighborhood. That is a great point. You should be the expert of your neighborhood that will get you more business than any number of mailers or calls. Okay, be impeccably prepared. Number nine develop an exceptional communication skills. And number 10 Adopt a solutions oriented approach. Okay, I thought those were all just helpful kind of macro. Yeah, mindset things.

Alissa
The thing is, if you’re so focused on what everybody else is doing, you’re going to get in your head. And we’ve all been there. And we still go there sometimes. And we have to pull ourselves out. Yeah, that we feel less than we feel like we’re not doing a good enough job. I just got a really awesome, like video market update from like, a realtor in our market. And I was like, wow, that was really good. I should probably be doing that. Right. But you know what, even if I did do that, I did do that it

Katy
would go to my database that right? Like we’re not overlapping. Oh, you know what Chelsea always says, If you and another agent in your office, we’re both getting married. Would you have the same guest at your wedding? Huh? No, probably not. I mean, even if they’re like the tiniest little bit of crossover if you think about it,

Alissa
if any? Yeah, if Britain just be the office people and they’re not going to

Katy
use a real Junior having a great big fancy wedding. Those are your people that’s your people. Those are your people. Just embrace them. Okay, anything else on how to stand out

Alissa
it’s so funny how it always goes back to mindset to like if you’re feeling negative and frumpy Yeah, that’s how you’re going to come off. You chose frumpy that’s how I feel when I’m in my when I’m in my whole life.

Katy
I don’t feel very Yeah, yeah. I mean it is mindset What else did you have any hours everything you got them all I got them all home. Don’t be cheesy I liked cheesy is in my notes. But don’t Don’t be like every other agent. Let’s just pretend back in the day, even when I started still. There was the big real estate section in the newspaper and people put all these ads in there for their listings for themselves their stats, all kinds of stuff, but they all look exactly the same. Like marketing is is supposed to help people find what they need but like by you standing out yeah, if all the marketing is the same,

Alissa
I saw someone retake listing photos with Santa in rare

Katy
like cute. You always see those viral Zilla Gone Wild posts where it’s like the dinosaur in the kitchen. Yeah, like yes, stand out. Marketing is about standing out not blending in and doing what everyone else is doing. Right. I love that. Okay, I have a couple of last quotes for you parting words. So when you go out there today, and you try to stand out from the crowd, says to be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. So like, the realtor world will try to beat you. And that was Ralph Waldo Emerson for the record, of course. And last, you’re gonna love this. Why fit in when you were born? To stand out? Dr. Seuss?

Alissa
Yeah. Because we’re good.

Katy
Being yourself is the most fun thing you can be like, whoever you are, it’s okay. If you’re an introvert that likes to be inside on your couch in your pajamas, watching, you know, Bravo TV. Share that though. And there gonna be other people who are like, yes,

Alissa
because Your vibe attracts your tribe, you know, the people that want to work with you don’t want to work with those other people. No. And the people that actually like the stuff that they’re doing, probably aren’t the people that you want to work with.

Katy
Yeah, and really look at it with your consumer eyes. Yeah. Do you read your mail over a trash can?

Alissa
I do. Do you? Yeah, yeah. I had a realtor friend say that. Now I’m blinking. We might have to edit this. Okay, well, I’ll

Katy
give you a second to think about it. While I prepare my toes. That

Alissa
makes me nervous because I just like had something I was gonna say. And then I was listening to you. Was it about being over the trashcan or before that? It was like right before that. Oh, I

Katy
know what it was great. Let’s go.

Alissa
Sorry. Okay. She had gotten this buyer from an online lead. She paid for leads. Okay, got it. She was so frustrated because this buyer kept like, going to showings with other agents. That’s first that’s where you got her from? Like, that’s what she does. That’s how you that’s the kind of client that you paid for

Katy
the kind that would just go the next person person on the on the screen.

Alissa
Yes. And you know, when we did that episode about Um, that we made that you could share with your buyers out buyer rules. We got some negative feedback from realtors who pay who pay for leads, and they were like, I don’t want to send this to my boss and my buyer, because that’s how they got me. Right. But once you get them and they are your client, you have to then have that conversation to say, right now that you have me Don’t leave me, you must stop clicking on the buttons online, right? Like it’s a rule, because we

Katy
already know they’re proven to click the buttons on Yeah. So

Alissa
that’s why it’s like, where are you really putting your effort? Yes. Is it attracting what you want? Is it attracting the type of client you want? Right? Or is it just attracting everybody and anybody that will click a button, right?

Katy
Yeah, I don’t know if I want the click the button crowd. I want the wedding crowd. Yes. I want the people that would come to my wedding. Correct. Be be that like, find that crowd reconnect. When’s the last time you talk to your Aunt Sally? Don’t lie to me. It’s been a minute, right? Yeah, she’d be invited to the wedding. Why don’t you check in with her? Hey, how’s it going? Have any Realtors been reaching out to you and your neighborhood? Isn’t it crazy? What a crazy time? Yeah.

Alissa
It’s good. You could send that to your whole database. Hey, y’all, realtors gone mad. Seems like things are getting out of hand in the world of real estate these days. Just know I’m here. I will never like bother. I feel like everybody needs to go to their email list and just send that email. It doesn’t have to be a newsletter, right? It just needs to say, Hey, friends, I’m getting a lot of phone calls lately about the fact that realtors are picking up the phone sending mailers and I just wanted to remind you I am never too busy for you. Yeah, I am here. And if you have questions about your house or the market, feel free to call me. Yeah. Everybody needs to send that out. Yes,

Katy
everyone should send that out. Wow. It’s pretty interesting. Very interesting. Okay, ready for a toast? Yeah. Okay. This one is significantly longer than last week. Okay. Okay. Kara Smith in San Antonio, Texas is toasting to Courtney Simms. I would like to first say thank you to Kara and Courtney for having all names I can pronounce. Thank you. Thank you. All right, Kara says Courtney has been both my friend and my friend in real estate since 2021. We quickly learned that we have similar working styles approach things in similar manners, and overall enjoy each other’s company. Over time, Courtney became my go to person to call her texts whenever it came to real estate, either to get her take on the situation, share a funny story or let off a little steam about a challenging situation. It’s reassuring to have that one person you can contact in this business who you know will understand and whose input you trust and value. Yeah, the business of real estate can be much more challenging without a sounding board and friend to turn to. Also she deserves kudos for being a highly effective realtor serving her clients with integrity and skill. So a toaster coordinate thank you for being both my friend and my friend in real estate.

Alissa
I love that.

Katy
Oh my gosh. Thank you, Kara and cheers to coordinate beautifully written. I love it. Okay, y’all get out there and stand out. Be yourself. I feel like you’re gonna sing me a song. No. Like.

Alissa
Like, be yourself. Aladdin. The be the genie turn into a beat. Oh, okay. He’s like, remember, be yourself.

Katy
I love it. Goodbye. Hey,

Alissa
thank you so much for tuning in to the hustle humbly podcast.

Katy
If you enjoyed this episode, please go to rate this podcast.com/hustle humbly and leave us a review or like this video. Don’t forget to subscribe to the channel and hit the bell for notifications.

Alissa
If you have an episode topic or someone you’d like to tell us on the show. Please email us at t at hustle humbly podcast.com Find

Katy
us on social media at hustle humbly podcast. Don’t forget to find all the free resources at hustle humbly podcast.com/resources See you next week.

Two Realtors fostering community over competition through light-hearted conversations.

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