Episode 227: How Plants Affect Real Estate – Staging, Gifting, and Curb Appeal
In this episode, we explore how plants affect real estate—from curb appeal to client gifts to staging a home that truly stands out. Katy and Alissa are joined by Stacey, a realtor and former florist, to uncover how greenery and florals can be more than just decor—they can be a powerful business tool. Whether you’re the proud owner of a green thumb or a serial plant killer, this episode offers practical strategies to bring the beauty of plants into your real estate business.
From Florist to Realtor: Stacey’s Story
Stacey shares her journey from floral design to real estate, highlighting the unexpected similarities between the two industries. With a background in events, weddings, and floral retail, she has always worked at meaningful touchpoints in people’s lives. Real estate, she says, is no different. Both professions involve marketing yourself, building trust, and showing up during life transitions.
Real Estate Marketing with a Botanical Twist
So, how do plants affect real estate marketing? Stacey offers ideas for incorporating florals into open houses, home staging, and client touchpoints:
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Place potted plants on porches to improve first impressions.
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Use plants strategically indoors to ground a space and draw the eye.
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Choose seasonal or local plants to reflect the home’s character.
Fresh greenery adds dimension and warmth to listing photos, helps homes feel more inviting, and often becomes a conversation starter with clients.
Gifting Plants with Purpose
Skip the baked goods—plants make excellent gifts for clients, vendors, and fellow agents. Stacey suggests cut flowers for those who don’t want the pressure of keeping something alive, and potted plants for clients who appreciate long-term beauty. Bonus: they’re calorie-free and work for almost any diet or lifestyle.
She also shares a clever tip—brand small pots or gift picks with your logo and partner with a local florist or nursery. Every time someone sees that plant, they’ll think of you.
Curb Appeal and Landscaping Tips
When it comes to staging, don’t ignore what’s happening outside. Stacey explains how strategic landscaping—mulch (or “bark dust”), seasonal potted plants, trimmed shrubs, and a clean welcome mat—signals to buyers that the home has been well cared for. Simplicity is key: avoid clutter and focus on creating focal points that match the home’s architecture.
What to Do if Sellers Are Attached to Their Plants
We’ve all had clients who want to take their roses or hydrangeas with them. Stacey advises documenting special plants, taking cuttings if possible, and being clear in the contract if anything will be removed. And whatever you do—don’t drive by your old house if you’re emotionally attached to the yard!
Eco-Friendly Landscaping and Neighborhood Impact
We also discuss how plants and landscaping affect home values and the perception of entire neighborhoods. Community gardens, tree-lined streets, and maintained yards create a sense of place and boost desirability. Stacey explains concepts like rain gardens, microclimates, and why understanding your yard’s sunlight and water flow is essential when choosing plants that last.
Plants as Emotional Anchors and Business Builders
Plants do more than look pretty—they reduce anxiety, create comfort, and connect people to their environment. That’s why they’re a perfect tool in real estate. Whether it’s a plant as a closing gift or a few leaves to brighten listing photos, incorporating plants can bring lasting joy—and long-term referrals.
One Simple Idea: Start Planting for Your Business
Katy shares her tip of planting specific greenery in her own yard, just so she can cut and use it for staging and client gifts. Easy, personal, and budget-friendly—this is marketing with heart.
This episode is packed with ideas for how plants affect real estate, including client engagement, neighborhood value, and staging appeal. Whether you’re a seasoned gardener or plant newbie, you’ll leave inspired to bring a little more green into your business.
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How plants can be used in your real estate business from staging to gifting, a chat with another Realtor plant lady, Stacey Lane.
Find Stacey here: FB – Stacey Rae Lane, IG – elite.real.estate.lane, Youtube – @rollingrealtor
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