Episode 25: The Importance of Being Approachable
In this episode of Hustle Humbly, we’re diving into the importance of being approachable and how it directly impacts your real estate business. Whether you’re an introvert, extrovert, or somewhere in between, being approachable is a skill that can be learned—and it makes all the difference when building relationships, getting referrals, and maintaining long-term success in a people-centered industry. This isn’t just about first impressions; it’s about how you consistently show up for clients and colleagues.
Approachable Is a Skill You Can Practice
If you’re not naturally outgoing, don’t worry. Being approachable is something you can learn and strengthen with intention. Alyssa shares five core tips for becoming more likable and approachable:
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Lead with curiosity – Ask genuine questions about the other person.
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Watch your facial expressions – Stay engaged and interested.
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Avoid one-upping – Let others share their story without jumping in to top it.
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Use names – Saying someone’s name creates connection.
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Keep it casual – Be yourself, not a scripted version of who you think a professional should be.
These habits make people feel comfortable, heard, and valued.
Real Estate Is a People Business
In real estate, clients choose agents they feel comfortable with. If your demeanor is too stiff, formal, or cold, you might struggle to gain trust or referrals. That’s why the importance of being approachable cannot be overstated. Whether it’s making eye contact, asking follow-up questions, or simply being present, small efforts create strong impressions. Katie shares how being casual—like showing up to an open house in jeans—often makes her more relatable to buyers.
Use Your Personality as a Strength
You don’t have to change who you are to be effective in business. Katie explains how being an “extroverted introvert” helps her connect while respecting her own limits. Alyssa reminds us to stop chasing perfection. Instead, show up as your authentic self—on social media, at open houses, and in every client interaction. Your personality, quirks, and even your story make you more relatable and memorable.
Make Your Clients Feel Seen
Being approachable is about how you make others feel. This means:
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Taking a genuine interest in their lives
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Showing empathy in challenging situations (divorce, loss, financial stress)
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Checking in even when there’s no “business” reason to
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Avoiding judgment, guilt-tripping, or pressure-based sales tactics
People remember kindness. And when they feel seen and supported, they’re more likely to trust and refer you.
Don’t Overcomplicate It
Many agents try to build their business with elaborate systems and sales funnels. But the truth is, being consistent, helpful, and available goes much further. Alyssa emphasizes that simple, genuine connection beats flashy marketing every time. This podcast is proof that doing the work in a straightforward and authentic way resonates deeply with people.
Social Media Counts Too
Authenticity and approachability matter online as well. People often meet you digitally before ever seeing you in person. So your social media should reflect who you are. Chelsea Peterson (featured in Episode 12: Being Authentic on Social Media) is a great example of building real relationships through a likable online presence.
Final Thoughts on Being Approachable
Approachability isn’t about being perfect—it’s about being real. When clients feel safe, seen, and supported, they stick with you and send others your way. Keep showing up, be consistent, and give people your time and attention. That’s how you build a business that lasts.
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