259: Putting Out Business Fires

Episode 79 Buyers Buyers Buyers

Episode 17 What to Do When You Are New or Slow

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Putting Out Business Fires: Navigating Challenging Transactions

Every real estate agent experiences tough months, and May was one of the hardest. Between difficult clients, unexpected challenges, and constant problem-solving, it felt like I was constantly putting out business fires. From commission disputes to insurance surprises, realtors today must be prepared for anything. As buyers and sellers become more vocal about their frustrations, handling objections and maintaining professionalism is more important than ever.

Handling Difficult Clients

Clients are becoming increasingly direct about their unwillingness to pay agents. Many sellers are adjusting to the recent industry changes, and some are experiencing frustration after covering commissions as sellers and then facing buyer’s agent fees. Having a confident and clear response is crucial: “I understand your frustration, but I cannot work for free.” This mindset helps set professional boundaries while reaffirming the value realtors provide.

Dealing with Insurance Hurdles

One major challenge in today’s market is navigating insurance issues. Many lenders now require buyers to secure homeowners insurance before closing, and older roofs are making coverage difficult or unaffordable. This can derail transactions if not handled early. Real estate agents must educate buyers upfront about potential insurance obstacles to avoid last-minute surprises. Addressing these concerns proactively is an essential part of putting out business fires before they escalate.

When Closings Get Complicated

Difficult transactions often require creative solutions. One recent closing involved a delayed insurance claim, forcing the sellers to hold $20,000 in escrow while waiting for approval. In another case, a buyer who assumed getting a loan would be simple faced unexpected hurdles, leading to last-minute financing changes. These situations highlight the need for strong problem-solving skills and clear communication to keep deals on track.

Setting Boundaries and Protecting Your Energy

After dealing with multiple stressful transactions, it’s crucial to reassess which clients are worth the time and effort. If a potential client resists paying for your services from the beginning, it may be best to walk away. Agents should prioritize transactions that align with their values and work style rather than trying to convince reluctant clients of their worth.

Preventing Future Business Fires

Proactive communication is key to preventing future headaches. Setting expectations early about insurance, commission structures, and transaction timelines helps reduce surprises and conflicts. Instead of just putting out business fires, realtors should focus on fire prevention by refining their client education strategies and contract processes.

Final Thoughts

The real estate industry is changing rapidly, and agents must adapt to new challenges. Putting out business fires is a constant part of the job, but the goal should be to prevent them before they start. By maintaining confidence, setting clear expectations, and learning when to walk away, agents can protect their business and mental well-being while continuing to serve their clients effectively.

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putting out business fires

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