It’s time to elevate our client experiences with these high touch ideas you may be missing. Are you a Realtor who feels like social media is a necessary evil? Do you struggle to come up with content, or feel like you’re just shouting into the void? In this episode, we’re breaking down how to simplify your social media strategy and actually make it work for you with the help of our guest, Shannon McKinstrie.

Forget the pressure to create perfectly polished posts every day. Instead, focus on documenting your real estate journey and connecting with your local community. We’ll share practical tips for engaging with your followers, overcoming the fear of hitting “post,” and incorporating your unique personality into your content.

Remember, you don’t have to be a social media expert to succeed. By being consistent, authentic, and providing value to your audience, you can build a strong online presence that will attract new clients and strengthen your relationships with existing ones. So, grab your phone, hit record, and make it fun!

Shannon McKinstrie is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out. Find Shannon on social media @shannonmckinstrie or www.shannonmckinstrie.com.

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The following is a rough transcript provided by Otter.ai.

Katy 0:00
How do you get your your your your followers to engage and not just scroll on by you? Like, how do you get them to like, stop and be like, Oh, I love seeing what you know, Shay ends up to it’s on the

Speaker 1 0:12
the content shouldn’t have to work its way into your life. Like, it should just naturally already be there.

Alissa 0:17
And if it’s not, maybe that’s the root of the problem. I’m trying to do these things so that I have something to document. It’s almost like helping you work could be backwards into me. Yes, it’s like a backwards way into working. Hi y’all, welcome to hustle. Humbly. It’s Alyssa and Katie, and we are two top producing realtors in the Baton Rouge market. We

Katy 0:42
work for two different companies where we should be competitors, but we have chosen community over competition. The

Alissa 0:47
goal of our podcast is to encourage you to find your own way in business, so stop comparing yourself and start embracing your strengths.

Katy 0:54
Hi, Alyssa. Hey, Katie. Today we are interviewing a guest.

Alissa 0:57
Such a good guest. Okay, this

Katy 0:59
was so great. We’re going to have Shannon McKinstry come on in a couple minutes. But first I wanted to go over her bio. You’re going to not believe when I read this to you. Everyone stop what you’re doing and listen hard to this. This is not just a boring bio. Shannon McKinstry is a social media mentor and strategist on a mission to eliminate the never ending content creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social media platforms without burning out.

Alissa 1:31
That’s exactly what our listeners have been asking us for, exactly what our listeners have been asking for. And we’ve already interviewed her, and it was so good.

Katy 1:41
Our notes are off the charts. Exciting. I can’t wait for you to hear what Shannon has to say. She’s so fun. She’s so approachable. You’re going to love her. Where

Alissa 1:49
can they find her? And

Katy 1:50
you can find her at Shannon McKinstry on all the platforms. I’m going to spell it for you. Spell it, please. S, H, A, N, N, O, N, M, C, K, I, N, S, T, R, I, E, and it will be in the show notes. Yes, but y’all check out Shannon, she

Alissa 2:11
is awesome. And get your notepads ready, because you are going to want to take notes for sure. Hi, Alyssa. Hey, Katie, hi,

Katy 2:17
Shannon.

Unknown Speaker 2:18
I’m excited. We’re so excited

Katy 2:20
to have you. We did a little intro, pre cool, but go ahead and tell us who you are, where you are, and what you do. Yeah,

Speaker 1 2:28
my name is Shannon McKinstry. I am in Cary, North Carolina. I’m originally from the Washington, DC area, but we moved here about four, oh gosh, almost four years ago. I’m a social media marketer, but really, basically, I do all sorts of things. But what I do is strategy copywriting, just trying to help business owners who are like, I don’t have time for this. Try to make it fun and also just take all the guesswork out of it so that you’re not, you know, hovering over the Post button wondering, like, Is this good enough? Like, yes, it is. Post it,

Alissa 2:57
yeah,

Katy 2:58
this sounds like a super small mission we’re getting getting done with you. Yeah, we

Alissa 3:03
love to say Done is better than perfect. It

Speaker 1 3:05
is. I watched my husband. You know, he’s a realtor. I watch her. I’m like, just, Will you post it like I am so over you said posts. And

Katy 3:12
he’s like, he stresses too, like

Speaker 1 3:14
everyone does, everyone. And I don’t think everyone realizes like everyone does and I do, I do too sometimes. But I also know, like, the one I spend the least amount of time worrying about does well, so, like, it’s actually hurting yourself worrying about it,

Katy 3:27
right? So it’s just the sheer quantity at this point, if you keep putting it out there, you just kind of desensitize yourself to that fear of hitting the button. Well, that’s

Speaker 1 3:35
why I think stories is so good, because I just throw all sorts of stuff on stories, and then that’s where I kind of test out ideas. So if people are in my DMs going, oh my gosh, that was, I didn’t know that you should make this a reel. That’s what that I know the real is going to do well, and then I don’t worry about it as much.

Katy 3:50
That’s actually really helpful.

Alissa 3:52
That is, do

Katy 3:53
you know any percentages? This is totally off of our list of questions, yeah. Do you know any percentages of how many of your followers typically see your stories,

Speaker 1 4:01
ooh, you know, I do. I think, I mean, it’s low. It’s like 2% or something like that. Yeah, two, two. But again, like, and I think that’s another thing. Everyone’s like, Oh, my engagements, trash. I’m like, engagements like one to 5% so if one to 5% of your audience is liking your content, you’re fine. I will say 1% is very low. If you have a low following, like, there’s actually a few if they want to, if your listeners want to go to later, just Google later.com, engagement rate compared to follower accounts, something like that. And there’s a whole chart that will pop up. So if you’re like, zero to 10,000 followers, your engagement rates usually like, or, I’m sorry, zero to 5000 like three to 4% but the more followers you have, that rate goes down, right? So, yeah. So, I mean, again, the algorithm can’t push our content to everyone. It’s going to push it to who it thinks wants to see our content. Yeah. So don’t be so hard on yourself. I mean, if you are in the 1% that’s why I’m here. Even my people with large followings, I’m like, No, let’s get to that 5% mm. Yeah, and then I have people with, like, 10% engagement. But I’m like, that’s really good. So really good. Why do you think they have that? Yeah, that’s what I aim for. But again, that’s like, the, you know, best of the best without ads, of course, is organic.

Alissa 5:13
Why do you think they got to the 10% the people that you know

Speaker 1 5:17
just community, like, it’s, it’s almost like your account is the one they go look for when they open your feed, when they open Instagram, like,

Alissa 5:25
that’s right. And there are the people that I’ll like, actually go look at, yeah, you know, Yep,

Speaker 1 5:30
yeah. Even if it’s not showing it, it’s like, you still go find it.

Katy 5:34
Yeah, I finally want it. I’m like, wait, where is she? Where are her stories? I mean, I see your stories. Like, there’s just, like, a handful that you really do see, and you kind of see them on repeat, but then if you don’t see them one day, I’m like, Are they okay? Yeah,

Speaker 1 5:46
I know you have to know. And it’s so funny, because I have even friends, they’re like, well, so and so never engages with my content like a family member. And I’m like, well, they might not see it, because if you’re not engaging, Instagram doesn’t see that connection between the two of you. So you just go down in the list. So you got to give to get you know. So another thing, I think the reason a lot of my people’s engagement rate is so high is because they actively engage every day, like they’re not passively scrolling. As users, it’s really easy to scroll, scroll, scroll, but like, as business owners and as people who want visibility, like some people don’t want visibility on Instagram, right? Like, We’re different because we’re trying to build businesses and communities. So you have to leave comments and stuff like that. So like, if I go on right now and go leave a comment on one of y’all and you write back the next time you log in, I’m at the front of your storyline. I’m at the front top of your news feed. So that’s just how it works. Like that. The algorithm is not out to get anyone. It’s just trying to show people what they want, what it thinks they want to see. So you have to tell the algorithm what you want to see, but you also got to make sure the algorithm knows show my content to people that want to see, x, whatever it is,

Katy 6:49
okay? So you’re married to a realtor. Yes, I know that you speak at realtor conferences, and Realtor you know I’ve seen you, so I know that you have a large real estate audience, and I want you to tell us, where do Realtors get social media wrong?

Alissa 7:05
How I can count the ways,

Speaker 1 7:11
how much time I’m joking? Well, the problem realtors, the problem I, in my opinion, that real estate agents have, because I work with a lot of realtors and realtors with my first clients ever as a social media manager 11 years ago, they are taking in every because you guys are hungry and they want to learn everything. So they go to all these conferences, and 18 different people are telling them, 18 different things. Stop, like, it’s like, me going to real estate agent and then going to you and be like, well, some other realtor told me, blah, blah, blah, blah. I’m like, Well, that’s because every realtor has a different marketing strategy. Every realtor has a different Some realtors are the Bulldog realtors. Some realtors are the hold your hand realtors. Some are downsized specialists, same as marketers. So find a marketer, a social media marketer who Well, first you need a goal. And I think they all think my goal is followers and like, that’s not the goal. The followers come with you reaching the other goals. So, but the main thing I think Realtors get wrong is one thing, realtors have such an upper hand on social media, and they have no idea Instagram wants the algorithm actively shows content to you as you’re scrolling, from people local to you. It’s almost like, as I’m scrolling the rails tab, almost. It’s almost like one in every five to six reels, or someone local to me. It’s kind of crazy, right? Because it knows if it says something about North Carolina, I’m going to stop and read it if it says something about or, like, if I start liking a bunch of content about, I don’t know, Disney, it’s going to ship, right? So like, let’s say, you know, I I talk to people all the time. Like, if it’s hyper, if it’s location based, Instagram is going to eat it up, because they know that’s your interest, and you’re going to stay on the app longer, and that’s all they care about. So as realtors, it’s like, look, I don’t really care about the mortgage rates. Of course, if something big happens, share it. But like, I don’t care about the houses you sold. I care about the people that bought it. I don’t write like they need to tell stories. They need to create hyper local content. So if you’re you know, and I talked to so many Realtors like the well, I don’t go out much. I’m like, How many times did you go get coffee this week? Right? Right? Like, you’re always out. Are you kidding me? I think they think like they have to do this content creator type of real and I’m like, No, you could just say, Hey guys, did you know there’s a coffee shop and blah blah blah that blah blah blah blah blah. Like, it doesn’t have to be that deep. You want to be the go to resource for more than just real estate, because, like, we’re not always buying a home. So that’s what they get wrong. They get told. And I was at a conference a few weeks ago, and I spoke, and I was seeing I was hearing what some people were eating up, and I was like, You guys have, I think people easily get hit on the golden ticket, AI hashtags. And it’s like, you guys. Content, no one teaches social or, sorry, realtors. Content, I think because Realtors want to hear magic sauce formula over here, and there is none. So.

Alissa 9:59
Yeah, yeah. And I think that us opening with the statistics is such a great reminder too, because social media can give you such a false sense of security. You think you’re working and you think that, well, I posted online that I’m a realtor. If anybody buy yourself a house, call me, 1% of people saw that, you know, so it’s, it’s a reality check to people that if all you’re doing is that that can’t be the only leg of your business that’s just gonna make people come right, if you’re working, and this is a component of your business, and then you’re sharing what’s actually valuable or interesting, and like, what people want to know. Then it works. Yes, so,

Unknown Speaker 10:49
and honestly, like, Great,

Alissa 10:51
yeah, I

Speaker 1 10:52
tell everyone. When I first started as a social media manager, I had like, 200 followers. I wasn’t even trying to grow on Instagram. I was just kind of using it as my own diary, as like, oh, you know, let’s just, just gonna use social media the way it was intended. Like, just share my day. And I was sharing my day and stories and showing, like, my daughter and I at Starbucks, and then my dusty old laptop open, and being like, writing captions for realtors. People were like, what do you do? What you know? And then business will come in just, if you just document what you’re doing. Like, it’s not that deep. And, you know, there’s all these reality shows for real estate. It shows how much and a lot of it’s fake, right? So you guys can use that to your advantage and be like, Look, this isn’t selling sunset. This is actually, like, we’re not getting all dressed up and doing all stuff, like we are in the trenches doing this and that for our clients. So again, I think the realtors get stuck so much on because a lot of people who present at the conferences, and I think that’s why I got so much feedback. At the last one I was at, they were like, you were the only one who gave anything actionable that I’ve ever heard. And I was like, really? And they’re like, no, no, you don’t understand. They come in and they they’re like, AI and this and that, and then they go buy my stuff, and they leave, and I’m like, Well, this is why realtors are struggling, because no one’s giving them anything to actually do. And while they sat there, I was like, do this right now. Do this right now. They’re all sitting there on their phones, like, do it. Because I was like, You’re not leaving here until something’s done. And, um, they’re like, that doesn’t happen. How

Katy 12:12
many videos I have taken of myself Not, not face to Cam, right hand, hand to trash can, rolling it up the driveway. Like, this is what we do. Y’all. We roll the trash cans up, we sweep the floors. We have to dust the things off. We have to close the toilet lids. Like Realtors also, I think just probably any entrepreneur, get really focused on, oh, I don’t want to be face to Cam like, I don’t want, I don’t like the sound of my voice on video. I don’t want to do all of this. And I think that stories like you said, is such a great like gateway into being comfortable with just document something that you did. You didn’t have to even be in there for them to know it was you doing it right. No, it found when you put

Alissa 12:51
it right and when you put it that way, it’s almost like an accountability check, like all you have to do is document like what you’re doing, and people are so concerned about, well, today, for work, I’m going to try to create this pretty graphic with a pretty font and my brand colors. And that’s working, and if, if that’s not working, and the answer is to document what you’re doing. It makes you realize, oh gosh, I’m not working. I hate to document. I don’t have anything to document, yeah, because I’m not actually working, maybe you need to go on some agent tours and tour some houses and get content from real estate, or reach out to other agents in your office and say, Can I go to your home inspection? Can I do this? Can I do that? It’s like, if you look at it as I’m trying to do these things so that I have something to document, it’s almost like helping you work, you’ll be backwards into, yes, it’s like a backwards way into working 1,000%

Speaker 1 13:54
I tell all these agents, they’re like, Well, I don’t have a listing out. I’m like, There’s brokers, opens, yes, yes. Go to it. Yeah. Can you drive through the neighborhood and, yeah, show someone what’s cool about this neighborhood. Yeah, okay, go do it like it’s not even faking it, till you’re making like you’re actually going out and researching, you know? And what’s real work I managed years ago. I was like, this, before reels. I was like, we haven’t posted in a week. I need a photo. Send me something. She’s like, Well, I’m just saying my desk. I was like, send me a photo of it. And it and it was one of her highest performing posts. It was so funny. And I was like, it was just MLS or MRI, whatever. You know, I know it has this different names and places. Yeah, she had it open. And I was like, and we just said, like, researching homes, this is the real glamor side of real estate, and people loved it. And it’s like, I don’t know. It’s just, it’s not that

Alissa 14:39
deep. We just not that. Okay, so let’s talk about it from

Katy 14:43
the you know, social media does feel like a chore, like you obviously, as a as an agent or an entrepreneur, you’re stuck in your being, your marketing person. Do it, wearing all the hats, right? Yeah. But how do you stay consistent with it, like, how do you make it fun? How do you remind yourself every day, oh, wait, I have to take a picture of my computer or my call. Feet or rolling up the trash can. Like, how, like, logistically, what are your tips? You know, that’s

Speaker 1 15:05
where it’s hard for me to teach because that’s just what I do. I since I was a little girl, I’ve, like, documented everything. Like, I always had the family camcorder in everyone’s face. I just document, document, document. So for someone who’s not used to documenting things throughout their day, I mean, I mean, I get it all the time for my real estate agents. They’re like, oh, one another day. I’m like, well, then schedule it. It’s almost like, Okay, you have a workout class every day. You have a whatever, like, put a meeting, like at maybe it’s noon every day, like, go find something. Go on a walk, go whatever it is when you know there’s something. But again, if you have a home inspection, like 10 minutes beforehand, like, build in that 10 minute window so that, like, you can go in and take video. Because, I mean, even my husband and his like, he’ll go on a thing. He’s like, Oh, I’ve got to take a video. I’m like, you should have gotten there 10 minutes early so you could have taken some video and, like, carve it out on your calendar. So I’m like, I know real estate agents live by their calendar, so put it on your calendar. So maybe that’s one thing. Every time you have anything on your calendar, build in that 10 minute before or after and say, video. It doesn’t have to be 10 minutes like

Katy 16:06
I think we need to focus on real realtors are notoriously late, yeah. So there you go. So, but I have stayed behind many times in a pool house, but I felt awkward videoing during the showing, or I was busy during the inspection, and I’ll stay a couple extra minutes while I’m laughing. I’ll be like, bye y’all, and then I’ll take a quick

Alissa 16:25
air. I love that. And again, it’s a great tip too, because when we’re showing our clients houses, if we are distracted in the house, taking all this video content while they’re looking, we’ll be pissed. It’s unprofessional. It makes it about us. You know it. I’ve certainly snapped photos and things of being like, oh my gosh, look at this. But it needs to be about them in that moment. Yep, and then, but yes, I have, like, sometimes when they go to the car after a showing and I’m locking the lock box before I lock it, I’m like, you know, I’m just gonna run back in real quick and just do like a quick it’s so easy, you know, to get it done, but you have to remember to do it, almost like developing a new habit.

Speaker 1 17:09
Yep, realtor in DC. His name’s Kyle Toomey, and I, every time I do a real estate like anything, I show everyone one of his reels, because it’s like, after he left a listing presentation. He didn’t even have the house listing. I don’t even know if he got it. I still remember everything about this house and what happened on a listing presentation. He got in his car afterward and told the story of the listening presentation and how they were beekeepers, and he went in the back and they put the stuff on him, and he was like, laughing about it, and he was like, I’m actually terrified of bees. But again, it was like, I don’t, no one’s gonna remember the house. Like, it’s like, get in your car afterward and just tell the story if something interesting happened. But yeah, I think, yeah, that’s probably the goal. Is building a five to 10 minute buffer after for 10 minutes, record in your car and talk about it, or go in and take footage. It’s, it’s just like, it’s, it’s almost like, again, journaling, right? It’s like, you if you want to pick up journaling, you gotta schedule it out every day. If you want to start creating content, you gotta schedule it out if you want to take up a new hobby. This is treat it like a hobby, and then it doesn’t feel like so exhausting. It’s like, this should be fun, and you’re just taking people along for the ride.

Alissa 18:20
I’m so glad that you said

Katy 18:21
the word exhausting. The comment we get most, and the question we get most is about social media burnout. It feels like all of the time they’re asking us, what do we do? I’m burned out on social media. Do you have some advice on this?

Unknown Speaker 18:35
Yeah, again, put it down.

Katy 18:38
Don’t take a break. Take a break. Like,

Speaker 1 18:40
I don’t post on the weekends. Typically, if I do, it’s because I’ve got nothing else going. Like I’m chilling on the couch. I’m like, might as well put a post up like I’m bored.

Alissa 18:48
You want to. You enjoy it. Want to,

Speaker 1 18:51
and I want to, right? So most of my clients post four times a week, um, and that’s doing more than most people do. So if you can hit three to four, like, Monday, Wednesday, Friday. I mean, let’s be real. Realtors are usually busy on the weekends, and that’s probably exhausting to them. Be like, now I gotta create a freaking post. So if you know, every Monday morning like, you can just gather all that footage you took. Throw a few things out again, like, look at what’s working online. And most of the stuff that’s working on reels right now is simple B roll, like you said, like bringing, like, a hand bringing up trash can. And, you know, in case, and you just put some slap some text on it. And, like, I don’t know who needs to hear this, but if your realtor isn’t dragging trash cans around, like, you found the wrong one. Or, you know, like, have fun. It doesn’t have to be that complicated. And then you tell a quick story in the caption. Or you just go, it’s so glamorous, right, you know? And just like, kind of poke fun at it. And, yeah, it doesn’t have to be. You don’t have to, like, solve someone’s debt in a post or help them discover, you know, the beauty of home ownership of one post, just like, share one little tidbit or let them in. But I would just. Just again. Schedule a time once a week to maybe create your three to four. Like in my reels lab on Mondays, everyone gets their prompts. I go, here’s the four, and then you just take video from the camera roll that matches up with it, and you’re done. So if you’re burnt out, there’s definitely resources out there. Mine others, but I would make it your goal to maybe do Monday, Wednesday, Friday, because if you’re burnt out Monday, Monday, Wednesday, Friday is kind of a good cadence to follow until you start finding joy in it again.

Alissa 20:29
And I love how you really hone in on just one thing, like you focus on reels. Yeah, that’s what you enjoy. And I know you teach other things too, but yeah, that is your primary focus, which is helpful. What made you like at what point did you just fall in love with reels and decide that was your thing? It’s

Speaker 1 20:47
funny. Well, because Instagram stories are my favorite, right? So I always tell people, if Instagram was just stories, I’d be the happiest person on the planet. I’m like, I love stories. That’s where I bond with people I like share everything from like crap my husband bought at the grocery store that I’m mad about, or like, you know, our fun adventures to cool breweries. I just share everything, right? And then I share social media tips too, and people are like, Oh my God, and I get DMS on both. So I love sharing and documenting and being silly. What right? Having fun. And reels are new way to do that. So once I was like, Oh, I can just basically treat reels as Instagram stories in a way, like, share a quick tip, share a quick story and make it last longer, right? Because stories only last 24 hours. So I always love stories. So when reels came out, I was like, Oh, I was also one. It was like, God, not another thing. And then I was like, oh, no, this is actually amazing. This is so perfect. Because everyone was making videos on IG TV at the time, which is now gone, they were so curated. They I would spend three hours on one video. And I was like, This is dumb. And reels take me. I have a harsh like, if it takes me more in 2030 minutes, it’s in the trash. I’m not doing it, yeah. So then I was like, I don’t know. And if you look at even Tiktok these days, the tiktoks that go viral look like Instagram stories. People are literally laying in bed ranting about something, or they’re they just got in their car and thought about something. It’s very off the cuff. It doesn’t have to be curated. And I think a lot of realtors get stuck and they like, they want their videos to like Gary V that’s fine, if that’s your thing, and you’re very like that kind of agent, I get it, but hire a video videographer to do it for you. Like,

Alissa 22:28
I was gonna say, if you want to be like that, you’re gonna have to have a whole

Katy 22:32
you can’t just do it and make it look like that. Shay, do you ever take a story that’s like, well responded to and just make that a read? Like, download that actual video. Oh

Speaker 1 22:41
yeah, that makes it easy, too. And sometimes I’ll know, I’ll be like, I have a feeling I’m going to want to make this a real and I’ll save it to my camera roll so it

Katy 22:48
doesn’t have stuff all over it, or you put

Speaker 1 22:50
the text away, yeah, and yeah, because it’s like, it’s a really good, um, testing ground, because the people watching your stories are the most involved and most dedicated to you already. So it’s like, lean on them to see what do they care about, what’s interesting to them, what don’t they care about, you know,

Katy 23:07
right, right. Do you also post the same? Are you using, I know you follow, Tiktok? Are you putting stuff onto Tiktok the same as what’s on Instagram? Or like, for our listeners who maybe or don’t use Instagram, maybe they do use Tiktok? Like, what are your what are the thoughts there?

Speaker 1 23:23
Tiktok is like my playground. It’s like my freedom place where I just, I have no rhyme or reason over there. I I throw up whatever I feel like thrown out there. I will, like, if a reel does well, I’ll throw it on Tiktok. But it never does as well on Tiktok, because it’s a very

Katy 23:39
more Instagram followers. Oh yeah, Tiktok, yes, much more. Okay, yeah, because I

Speaker 1 23:44
can, I don’t really have a strategy over there. I don’t really have a brand over there. I’m just kind of testing and also observing, because a lot of stuff that does well on Tiktok eventually comes over to Instagram. I’ve had several go viral on Tiktok, and it’s usually about my own business, like marketing, social media, marketers like hot takes on the industry. So I think if you do want to grow in the same as LinkedIn, I tell everyone on LinkedIn, I’m, like, talk about your industry. What’s wrong with the realtor world? What’s wrong? Like, for me, it’s if I start going off on, like, how social media marketing people aren’t paid enough. Like, it goes crazy, right? Like, so thought leadership is kind of what that all kind of boils down to. So I think with Tiktok, it’s a lot of thought leadership type of things. And again, that’s probably going to mainly go to other realtors, but that’s a good way to get started, because if other realtors trust you, people will see that and be like, Oh, then I can trust them too. But again, if I was doing, if I was going to do Tiktok as a realtor, it would all be hyper local. It’d be like, I mean, based on things already in your lifestyle, I’ll tell every realtor. And I said this at the conference a few weeks ago. I was like, Look, if you want to blow up any social media platform, what is it beyond real estate that you like? Like, like, is it you love going to breweries? Like, my husband loves to go off, like, what is it? And then you go, you go deep into your area around that topic. So if you are really into bookstores, or you are really into thrifting, be the realtor that takes you to all the cool thrift stores. Like, because we’re going to bond with you over that. And then that’s, that’s a lot more fun to come back to than just, like, just listed, just listed, like, we can go to Zillow and then throw those in, right? I always say, like, once you have a listing or that, like, throw that in, but have maybe one series that you share once a week that is about your local community. And maybe it is neighborhoods, maybe it is like, you know, if you guys are at an area that people are relocating to, then what things to check out when you relocate here. And it could be everything. It could be things for families, things for singles, but be a resource for the area, because that’s going to get

Alissa 25:50
to everyone. And that’s great advice too, because it’s like, well, what does a bookstore have to do with me selling houses? And it’s like showing that you love books. Builds relationship online, yep. And once the relationship is there, the business follows, yep. So it’s this cycle of we are in a relationship business. Yeah, that’s why sharing yourself is so important, which I think this isn’t on our list of questions, but kind of dives into people who have all these separate accounts. For this is my real estate account, you know? And it’s like, well, it’s, I want to know about your dog too, you know. Like, I want to know who you are. Like, what do you do? You have a lot of people that have two accounts, and what do you advise there?

Speaker 1 26:41
Yeah, and those accounts get zero reach zero engagement. I’m like, What are you all doing? The people following you is, here’s the thing. I started at a new account, because none of my friends and family give a crap about what I do, right? They’re like, What is she doing? Over their head. Everyone needs a house. Everyone needs a house. Everyone is your potential client. So what are you doing starting a new account? A new account? Like, if you’re in a niche that you’re like, No one gives a about what you’re selling. Sure you sell something everyone requires in their life. So why? Why point? No point in starting a new account? Um, I when my husband, when we moved here, he just changed his handle and his profile to reflect what he does. But same, it’s all our friends back in North in Virginia, and he still did it, and he’s still getting leads on and, you know, it’s making sure that people know where he is. But now all his content, even our friends back home, find it fun to look at because they’re like, Oh, well, that’s, that was a cool spot. Maybe we’ll come visit you guys. You know, like, that does look like a lot of fun. So, yeah, everyone needs a house. So you do not need multiple accounts unless, like, I don’t even know you’re really into DIY or something, and maybe, like, that’s an outlet for you. And then you could, but I don’t know, I personally, no,

Katy 28:01
I think you would just mix them all together, right? The dog, post, the DIY, post real estate brand.

Speaker 1 28:06
The only time I’d say have two is if there’s a team, so you have the team page and yeah, yeah, and then have fun doing funny reels and stuff like that. But, um, yeah, no, we want to know you’re a personal brand. As every realtor that I’ve worked with, really struggles with hearing that. But I’m like, you are. So

Katy 28:24
I have a question. I believe your husband. I don’t know if he still is. I know he was at some point, isn’t it? Daniel G the guy that makes all the reels, is that who he that’s his team leader? Yeah, yeah, okay. Did he pick him based on his social media or what was the story? No. And

Speaker 1 28:40
what’s funny is, Ryan got approached by a few people in our real our neighborhood that are realtors, and he was just like, they’re just not my style. They’re a little. Ryan is like me, very unserious, but he takes his job very serious, right? But he doesn’t want stuffy. And so our my sister in law, who also lives here, literally saw a reel by Daniel G and was like, This guy looks hilarious, and sent it to Ryan. He said, This guy is hosting, he was hosting something. So Ryan was like, Sure, I’ll go. I’ll go look. But Ryan, at the time, had his was just his own down here. He’s a broker, right? So, yeah, he was, I forget who he was with, I think Fathom or something. But at the time, he was like, I’m still doing this part time. I do need to be on a team. And then so we met Daniel G and they hit it off. And then that was it. But, yeah, Ryan was didn’t like know who he was, but his our sister in law says, but again, his sister in law, a renter, not in the home buying market, saw his reel because Daniel does North Carolina reels. He does funny reels. He does things beyond just, hey, I sold a house today, you know, which is important to do as well, but, yeah, so just kind of all happen organically. But again, Daniel, and it’s funny because his style of content is a little more polished, like they use a really good camera, right? And if he started going and doing. Reels the way, like Ryan does it, it wouldn’t work, right? So it’s like, I also want to make sure people know, because when I mentioned the Gary Vee thing, I’m like, if that’s your thing, do it and go all in. If you want to do more, like Daniel, a little more polished and like, high resolution and cool editing and fun fonts, do it. It’s whatever you want to do. Like anything works, as long as the content is interesting. That’s it. Yeah, yeah, yeah. And

Alissa 30:22
it’s like, what, what comes natural and fun to Katie is different than what comes natural and fun to me. So I feel like if you’re still super struggling with it, it’s almost like you just haven’t found What’s you haven’t found your thing natural and fun to you. Maybe you are putting too much pressure on it, because you’re trying to be like this account or this person, yeah, and that’s I’m kind of like you. As far as my, you know, I have a lot of my dogs and my kids, and I love trees, you know it. But I also am a big, actual paper journal, alert journal, I guess I journal. So to me, I have always you’re the only other person I’ve ever heard say that Instagram is kind of like a journal, yeah? Because I’ve always treated Facebook and things like in that same way, and I think that’s the only part of it that comes natural to me. And so I just thought, do that,

Speaker 1 31:19
yeah, no, I love that. And also, like people who journal. I see a lot of people like, they’ll that could even be my mentor. Actually used to do this every morning. She’d be like, writing, well, she had pretty handwriting. I was like, no one wants to see mine. But like, she would write, like something, it doesn’t even have to be deeply profound, but like something that would be her every morning message, like, that’s the first story she do and, and that’s a good thing too, for people that need more structure, it’s like, okay, then every morning start out, show what’s already in your life. Are you journaling? Show what you wrote out, or show a video of you sitting there journaling, just saying, Hey guys, here’s what I’m up to today. I hope you have a great day. Just some text over it, like, it doesn’t it, like you were saying earlier, like the content shouldn’t have to work its way into your life, like it should just naturally already be there.

Alissa 32:07
And if it’s not, maybe that’s the root of the problem with your business. And

Speaker 1 32:12
maybe you’re not chasing things you already love doing, and you need to start doing. Yeah. Yeah. Yes, exactly.

Katy 32:17
Shannon, I want to talk a little bit about engagement. So we talk about building your business repeat referrals. So you need to stay in front of the people that know you, that maybe you’ve worked with before, that are in your sphere in some way. What is your advice or tips on talking to the people? So instead of just output, here’s my content, here’s my content. Like, what is what are the engagement tips that you give? Or like, how can we stay connected to the people who we know and who know us? Yeah, you

Speaker 1 32:47
can definitely add people to like. You can like, add as like reminders like when they post, especially like your A plus clients. So that way you get a notification when they’ve actually posted. So you can be like, one of the first people to wish them happy birthday, or say congrats, or whatever it is, you just put like a little bell on, and you could almost because this is what I tell a lot of people, especially realtors, who don’t really have time. Well, one most the average person’s on Instagram, like 27 minutes a day. So I’m like, in those 27 minutes, maybe take 10 of those. So just at night, like when you’re watching TV or whatever, just go down and just spend at least 10 minutes engaging with your feed, which is just leaving comments and things like that. But like, actively going through and maybe you just have a little list on your computer where you’re like, I’ve got to make sure I’m, what is it like touch points, like, just make sure I’m reaching out to them at least once a week. And then you’re actively, kind of, like, looking maybe every Sunday or while you’re sitting on an open house board because no one’s there. Like, go through your list and be like, Alright, let me go see what they’ve done lately. So at least. But the more you engage with them, they’re naturally going to be at the top of your feed. So that helps too. But that’s what I would do. I would make a list, almost like what you guys do with like, you know, any sort of checking in with clients, whether it’s email, whatever, and have your list of people to make sure you’re at least going and commenting on on content from them, so that they, you know, stay top of mind. So any way that you track leads, I would just add an Instagram as like part of that process. Okay,

Katy 34:14
is there any truth to the I know? Because you’re always debunking myths about social media, which I love. Favorite, is there any truth to the whole don’t post and ghost, you need to be on your app engaging 20 minutes after you do make a post you like. What Is there truth to this?

Speaker 1 34:31
There was back in the day, that was a very big thing, before Rails came out, it was like you had to clock in. You would post, because that those first few minutes. But the algorithm is different where it’s especially with reels like, Okay, I will say this. It’s a good practice to be active, because when I post, I want to make sure the first like five or six people that comment I’m like, but I’m at least responding so people know there is a person. And I actually do give a you know what? About my audience? Like I do, I want them to know. I’m not just blah, blah, blah, um, so I try to stick around for a while after I post. That’s why I I try to put I would always joke. I would normally post during, like, drop pickup line, because I’m sitting there for 2030, minutes. So that would be, like, my I’d have my rail ready to go and I post, and then I’d have like, 15 minutes, like, respond to people, put it on my stories, like do my whole little spiel to get people you know, to encourage people to go watch it. So it’s a good practice. It definitely helps, because those you know your audience is who decides if your content is worth more people seeing it. So you kind of want to show love to the people that showed love to it. So that’s kind of more. But if you’re on vacation and you’ve scheduled it for 11am and you want to drink a peanut clot on the beach, like it’s fine, like, let it go. It can. The algorithm is not like it was then, and not that it’s the algorithm has always been trained to show us content we want to see and to push content that’s getting good engagement out, period. But so if it’s really good, it’s going to perform, whether you’re there to respond to respond to people or not, but it is a good

Katy 36:04
practice. Okay, here’s my next logistical question, the resetting of your stories, like letting your story expire and not having the ring around you, and then the next thing you put in stories seems to have more traction. Personally, this is pretty accurate, like if I take Sunday off, and then on Monday, the first thing I post will have far more views than anything I had in the whole previous week. Is this real or not real?

Speaker 1 36:29
That’s my favorite hack on Instagram to date. Like, it’s, it is. It’s like a reset. And honestly, the more your first story is always gonna have the most views, because people just fall off, which is how we use the app. So, like, don’t be like, Oh. Like, my husband was, you know, I was showing him. I was like, watch, after that third story is like, wow, you know? I was like, See, I told you, because he doesn’t share a lot of stories. So one day we were out, and I was like, watch. You’ll see it tank after the third so you got to keep it really interesting. So they want to keep watching. But yeah, if you let it reset, it’s almost like resetting the clock and then almost like, puts you back in the front of the storyline, in a way. But yeah, it’s one of my favorite hacks. So if your story views are down, let it go dark and then, but make sure that first story is interesting. Like, yeah, so they want to see more. Yeah.

Alissa 37:16
I did not know

Katy 37:18
this, okay, because there’s right and I tap through or skip through after the third story, except for the influencers that I’m going there to see what they’re doing exactly, 100 stories. And I’m like, I need to see and then sometimes I’ll look down and I’ll be like, okay, but they’ve got 30 stories here, and if they’re all a minute watching this TV show, right? Like, right? So now, when it was 15 seconds, I’m like, I can handle this right? Now that there are minutes, sometimes I’m like, Oh, do I want to commit

Alissa 37:47
so long all this stuff that should be a real or,

Speaker 1 37:50
yeah, but I will say, like, there’s some realtor I follow back home. And every Tuesday they do the brokers opens and they do polls, like, Guess how much I would watch every single one because I’m playing a game now. So again, if you keep it interesting, they’re, they’re gonna watch all 20 stories. But yeah, it has to be something that they’re like, Yeah, talking forever, that that’s a lot. Like, go live

Alissa 38:11
for that. That’s a

Katy 38:13
lot, yeah, go live for that, right? And then I’ve done lives before where I’m like, oh, you know, I’m just gonna talk to some people about whatever I was doing today. I’ll just hit the Live button and make a smoothie while we talk, yeah, and something like five or eight minutes, and then like, 300 people will watch it. And I’m like, What are y’all doing? Like, this was not interesting. I had a title attorney. Be like, yeah, I just stayed to the end to see if you said anything about the class. Because I was talking about I went to their class that day. Yeah, I was like, that was a quite a time commitment for you to watch me make a smoothie. But thank you. Thank you so much.

Speaker 1 38:48
We’re just nosy. We just love watching what we are all doing behind closed doors. And the Live is genius, because everyone that following you gets a notification. Every single person following you gets a notification. So how

Alissa 39:01
often should people do that if they’re working?

Speaker 1 39:04
Yeah, I do it like once a week. Because going live is, to me, it’s a lot, like, I feel like I need to prep, I want to make sure I, you know, and then, um, we usually have guests, because, yeah, so it’s like a lot to kind of, it’s almost like prepping a podcast. So like, I do it like once a

Katy 39:20
week, yeah, yeah, that’s that. Yeah, you do have, like, you’ll be guesting with someone else. Yeah,

Speaker 1 39:25
that is neat. And here’s the conversation going and

Katy 39:29
yeah, like, when the realtors do it with their lender, and it’s very stuffy, because that’s the one you see the most. So stuffy. It’s not like, I’d rather you go over the pet store and interview the pet store exactly, interview the owner. Good idea. I don’t want to watch you talk to your lender awkwardly on time the current rates and loan

Speaker 1 39:47
programs. Nobody cares. Nobody cares. And I think, I don’t know. I think it’s just, obviously, it’s, I’m not a big mindset person, but it’s like, a mindset thing for sure. I think, like, they think they just have to be this polished, whatever. And it’s like, you guys. Yeah, they want to, know, look at houses.

Katy 40:03
How do you get your, your your your followers to engage and not just scroll on by you? Like, how do you get them to, like, stop and be like, Oh, I love seeing what you know, Shane ends up too.

Speaker 1 40:12
It’s on the hook. Like the hook is. So if you can write a good hook, you you’ve won the battle of the beast, algorithm beast. But again, it’s like, hooks change just as much as everything in marketing changes user behavior. Like nowadays I tell everyone, like, in a real don’t even say the hook. Just put it there and start talking. Just start yapping. Because we are like, I can read that in point two seconds. Like, tell me what I want to know. Um, we’re just impatient. And the in the thing is, we’re following more people. We’re on more apps. We are getting bombarded. So you got to make them care and by you got to know what they care about. And that’s not hard. Just ask people. Just, just,

Katy 40:55
do you give Realtors any tips for which apps, how many apps? Like, can they just go all in on one, like your thoughts on this, oh, yeah,

Speaker 1 41:03
unless you’re trying to be like the next Ryan serhant, like, and you know, I mean, highly doubt he’s the one pushing posts on his content, right? Like you could do one, you could, I mean, I love LinkedIn, I love it, I love it all. But that’s because I do this is what I do. If you love Tiktok, you hate all the other if you are more are more serious, and you just like LinkedIn, and you feel like your your personality comes out better on LinkedIn. Do? Link LinkedIn, awesome.

Katy 41:32
Link LinkedIn. You get a lot of response from LinkedIn, but it’s like so hard to like. I don’t know how I’ve ended up, and I think so many of the people may be in our market, our this industry, in our age range, I don’t know. I’m just like, sucked into Instagram. Like, that’s the one I want to use. Yeah, I even did a 14 day challenge on Tiktok. I started a new account. I posted, wait for it, 10 tiktoks a day. Oh

Unknown Speaker 41:56
my gosh, for

Alissa 41:58
14 days I remember.

Katy 41:59
And I still did this, do not open. That was two years ago. I still do not open tick. It just doesn’t resonate to me like i It’s too much for my brain. I don’t know what it is, but the LinkedIn I want to try. But I’m like, how do you how do you like I want to break out. Do you have advice I want to go to LinkedIn? Yeah.

Speaker 1 42:18
Well, video is big on LinkedIn right now. That just kind of started. They created their own video. Their own video tab now, just like there’s a reels tab, there’s now a video tab on LinkedIn. So repurpose your reels like, just

Alissa 42:30
repurpose that. Know this,

Katy 42:31
that’s nice traction for you. Are you doing?

Speaker 1 42:33
Oh, yeah. But honestly, what gets me the most traction on LinkedIn is hot takes, random thoughts I have. Like, treat it, I treat LinkedIn like threads, and then I treat it like, like I’ll The thing is, a lot of people on LinkedIn aren’t there to be educated. They’re there to vent, share opinions, things like that. So okay, especially if you

Alissa 42:56
like, I know, how is threads doing? What’s up with threads?

Katy 43:00
You on threads. Sometimes, again, I

Speaker 1 43:03
just share random thoughts. Like, okay, um, that’s what it’s for, yeah. Or just like, like, theories, you have methods you have um, reminder is, like, Stop doing this, start, you know, things like that, people, um, but also like, what does really well in thread. It’s very like, like, I don’t even know how to describe it. It’s just random kind of witty thoughts, which, you know, I’m not the wittiest, but I think a lot of people get intimidated by that. But if you’ll also see people who aren’t witty going crazy, but if you have a sense of humor, like, go to

Alissa 43:40
late, I kind of thought, you know, threads became popular, and I’m like, I’ll just wait and see if this sticks around. Yeah. And then I never, you know, I really just do Instagram and Facebook, but I will say the little sponsored thread sneak peek, yes, get me, oh yeah, because I’m like, I want to know what the rest of that sentence says. It is actually witty or thought provoking, you know? And I want to know. And then I click on it, not realizing it’s like, a sponsored thing, yep. And then it’s like, you must download the threads app. And I’m like, Oh, it got me. Got

Katy 44:15
me. You just thought it was an Instagram post. And you were like, click, Oh, yeah. And

Alissa 44:19
then I was like, oh gosh, it got me. I’m a threads girl. I don’t know,

Speaker 1 44:24
but it’s also gonna place a bond with people in your area, or, I’m sorry, in in your field, right? So like, something I can see, something funny, be like, are you even a realtor if you haven’t stepped in a whatever, right? Like, people be like, Oh God, tell me your worst, real, your worst, whatever story, and people will go nuts. It’s very conversational over there, where Instagram is a lot of, oh, cool. Thanks for the tip. Like threads is like joining in a conversation. Another thing, just like Instagram. If I, and I see it all the time, if I were right now actually on threads to be like, where are my North Carolina people at I’d probably get like, a million comments for real, because Instagram is actively. Showing content to people in your area. So you can even say where all my Louisiana people who love blank? And then you’ll, boom, and then next thing I know, you’re starting conversations, and they’re like, following you on Instagram, and they’re like, Oh, she’s a realtor. My my cousin’s moving here. Like, you just never know. You never know. You know. Yeah, it’s conversational, like LinkedIn threads they’re all but Instagram is also conversational, but to me, it’s a little more passive, like it’s we just kind of like to take a laugh, take a something cool, and just kind of keep it moving. Um, threads, people are actually joining in on major conversations, so we

Alissa 45:35
should tell her that success story of Karen. Do you want to tell her? I do. Okay. Listen to this. Okay, so we just went to Dallas because the podcast had its fifth birthday, and we decided we wanted to meet some of our listeners. Yes, Dallas was easy for us to get to. We sent out invitations people RSVP. I love this. So based on the RSVPs, you know, just for safety, we did go and, like, just sort of vet everybody that RSVP made, they were on our email list, which is how it wasn’t a public invitation, but there was this one account that we were like, it doesn’t really have her name. It doesn’t say realtor. It’s just sort of, you know, vague, like, Is this a real person, you know? So she shows up, she she comes. She’s a real person. Her name’s Karen, Karen, and she shows up to her coffee date, and she’s so cute and but I’m like, How come her profile doesn’t say realtor or anything about real estate? And she’s like, I just found you guys, and I’m new in Dallas, and I just got my license last week, last week, and I said, that’s amazing. Like, how did you find us? We had just made a reel where it’s like, who would you podcast with if I died? And it’s basically her, she’s dead, like, I’m dead, Eliza’s. And I’m like, pretending to podcast, and she’s like, with her setting me up and putting drinks on my hand, and it’s just a funny, silly thing. Yeah, she goes. So I’m like, how did you? How did who told you about us? And she’s like, Oh, no one. I was just on Instagram and I saw this reel, and you were dead. Oh, she goes. And I thought it was cool. She goes. I thought it was so funny. So she commented, like, Oh, this is so funny. Like, hello from Dallas. Uh huh. Oh, she did.

Katy 47:26
And I commented back, we’re gonna be in Dallas this weekend. You should come and meet us. And she started listening to the podcast, and she came to our meetup. She had a real estate license for one week. That’s amazing,

Alissa 47:37
wild. And now she’s like, so dear to us. Yeah, we’re gonna help you fix your bio, because we didn’t even know you were well. She was like, I can’t put anything yet.

Katy 47:50
She was nothing. She was like, I

Alissa 47:51
can’t even put that yet because I’m so fresh, I don’t even have a broker.

Speaker 1 47:55
Yeah, you’re like, give me your phone. But again, that just shows like, you don’t just want a real to do well. You want it to be memorable, you know? You want them to remember, like, Oh my God. Like her being like you were dead, like, it’s like

Alissa 48:07
you were members. She was like, I saw this real and you were

Unknown Speaker 48:13
so cute, so

Katy 48:14
funny,

Alissa 48:16
so funny. But I was like, it works, you know, does works,

Katy 48:20
just like she remembers the guy wearing the B suit. Yeah, right,

Unknown Speaker 48:23
that’s what I’m saying. Like,

Alissa 48:24
it’s memorable.

Speaker 1 48:26
It’s memorable guys. Like, it’s yeah, and there’s so much stuff sitting in people’s drafts, probably that, like they’re scared to hit post. I’m like, if that could be the one that brings in your Karen, or brings it right, it’s like, Come on, guys, just hip. And if it doesn’t do well, figure out why. That’s my favorite. Like, when someone’s like, it didn’t do well, I’m like, sweet.

Katy 48:45
How do you figure out why? Tell us, it’s just

Speaker 1 48:48
how my brain works. I don’t know. I just because I study what’s working so, and also, I’ve been doing this a long time, but I’m also like, you lost me. Like, I’ll be like, I it didn’t hold my interest, you know? And I tell everyone right now, like, if go, if you’ve been sending your friends reels or saving real like, go look at them and figure out what got you. It could be the hook. It could be the words they use. So again, I’m like, if it’s too generic of copy, it’s not specific enough, um, or you wait too long to get to the point you’ve lost me, right? There’s one girl who, like, had everything broken up so much. I’m like, if you would have left it at all in one text box where we just read it as a thread on top of some video, I it would have gotten quadruple the engagement, and she did it again. And that’s exactly what happened. Because I was like, the what you have written is so good, but it’s taking too long. It’s like, it’s not, I always tell people like reels, remember, we’re pointing and waiting for the thing to drop. I’m like, we’re we do not have time for that anymore. Unless you are dropping a a bombshell. Do not make them wait. Like, if it’s just a, hey guys, here’s a cool hack for just tell it. Just put it on the thing. What is the hack like? Yeah, you don’t, we don’t need to wait for it. Like, if it’s like, a major like. Like trend before and after? Yes, we will wait for before and after. We will wait for the end of a smoothie recipe. We will wait. We will wait to see the final result. If it is just a hack or if it is just a step, just put it just like, we don’t have time. So if you’re watching it, and here’s the thing, find like a Instagram buddy. I the other day did a reel, and I was like, You know what, my business partner is, ADHD, and we’re always talking about she’s like, I consume real is totally different than other people, right? And so I sent her a screenshot of mine. I was like, Is this hard to read? Does this make your brain hurt? And she was like, yep. And I was like, well, thank you. And she’s like, here’s what I would do. I would just change the font. I changed font, sent a screenshot, and she’s like, beautiful. She’s like, this makes my brain so happy. So find someone who you know needs your content and be like, is this interesting? And they’ll tell you, like, yeah, stop trying to stop, yeah, throwing out the same stuff. And even when one of mine doesn’t do well, I know exactly why. Like, I’ll I’ll think, Oh, it’s good. And then I’ll be like, Ah, I missed that. Like, it just either I took as long to get to the point, or what just wasn’t interesting enough, or it wasn’t the problem my people actually have. So you got to talk to people and, yeah, find out what they

Katy 51:07
want to see. You have to do, you have to do the research that. Because I think realtors are like, well, I posted this week. I did the just listed to the just sold. They’re terrible. Nobody called me. Nobody called me. Nobody saw my post. Nobody answered me when I said, looking for Do you know someone looking to buy or sell? No new business. No new business. It’s not

Speaker 1 51:24
2018 anymore. Everyone’s a realtor, everyone’s on Instagram. Everyone’s got a tick tock. It’s like, yeah, why do they care about you? So again, I you know, and that’s why Ryan, my husband’s guilty of, I don’t think he’s posted in two weeks, right? We have plans. I’m making all these rails form right now because I’m like, if we’re going to come back, like, we need to, you know, if you want to go all in real estate, because it’s his, you know, Side Hustle, I’m like, we need, you need to take this seriously. And like, he’s got such a fun personality. We are always out and about doing fun stuff. Doc, the amount of stuff on his camera roll that I’m like, could be viral rails. I’m like, Ryan, post it. But, you know, he gets stuck in perfection paralysis, and it’s like the most unperfect reels are the ones that go

Katy 52:06
viral. So, yeah, yeah, yeah. This has been so great. Yeah. Do you have any last tips that you want to share with our realtor audience? Last final words, just

Speaker 1 52:17
don’t do it alone. Like, because I know what it takes. That’s why the real state agents I’ve worked with hired me as their manager and hired me as their content creator, because they know, like, they and I know you guys aren’t going to do it. My husband sits on the couch with me every night, and I’m like, have you done a real today? No, have you done real? And I’m like, You’re not going to do it. And all the social media managers who work with realtors, they always joke. They’re like, they’re not going to send me anything, are they? I’m like, No, they’re not, because they’re busy. You guys do more than most any business. I mean, sure, I know there’s tons of before everyone comes to me, Well, I’m everyone works hard. Yes, realtors work harder. Okay, you guys are bombarded all day with text, you’re bombarded all day with email. You’re like, Oh, it is a lot. I couldn’t do it straight up. I would drop the ball. I would be horrible realtor, until everyone that I’m like, No, it takes a lot to be a good agent, and that’s the thing like. So show why you’re a good agent, and it’s simply documenting, taking people into your world, showing who you are, whether you’re the Bulldog or you’re the kind like, whatever, whoever you are, who are you, and just post it. But get some help. Maybe get someone on your team, schedule out. Maybe when you have your team meetings once a week or once a month, just create a bunch and batch it. Whatever you have to do, just do it. Yeah, but you don’t need a videographer. You don’t need a million followers, you just need to build a community in your area that like cares about what you post

Katy 53:46
that was very helpful. We want to tag our location in every Yes, every

Speaker 1 53:52
time tag your location, please, okay and use local hashtags. I’m sorry. Local hashtags, you guys,

Katy 53:59
local, local. Be a local local hashtag, like it’s, I want to be hashtag, Baton Rouge,

Speaker 1 54:04
yes, if Baton Rouge eats Baton Rouge moms Baton Rouge, I’m sure there’s the actually, let’s have some fun, real fast. Wait,

Katy 54:11
hold on. Oh, good. I like it. I geek out around like whatever. Final words. Now tell us about hashtag. Okay, so if

Speaker 1 54:21
you go to bat, if you type in Baton Rouge, like five, you know, come up Baton Rouge, photographer, braider, robot. So what I usually do, so let’s go to Baton Rouge. Let’s just go to Baton Rouge. And then I’ll go through all of these and find ones that are doing well, and then I look at what hashtags they’re using. Oh, so they’re using. Let’s see if I can find a fun one real fast, if there’s any other different ones.

Alissa 54:43
I feel like the whole conversation has been pretty fun and laid back. Yeah. And sometimes when you talk about social media, they do bring it back to such like a technical planned out, yeah. And it does require some thought, but it’s like you. Like you kept saying it’s not that deep. It’s not

Unknown Speaker 55:01
Yeah, it’s just like

Katy 55:03
we say we’re not in emergency room, doctors, right?

Speaker 1 55:07
We’re not do Yeah, right, um Yeah. Baton Rouge, real estate, obviously. But if you can get like, Baton Rouge, living Baton Rouge, something different, homes, Baton Rouge, Louisiana, here it is Baton Rouge, LA, iG, or is Baton Rouge. So again, anything that you can find that way, it’s telling the algorithm. Show this to people

Katy 55:28
in Baton Rouge. Fascinating, fascinating. Shannon. I don’t know if you noticed or brought one, but the end of each show we do a toast. You get to toast to someone that has, you know, impacted you, your life, your business, or just someone you want to celebrate, who’s doing a great job. Did you? Did you bring a toast? Would you like to toast someone? Sure, I

Unknown Speaker 55:50
brought my coffee. It’s very Luca,

Alissa 55:51
yay,

Katy 55:53
perfect. Let’s toast with that coffee. Um,

Speaker 1 55:55
well, I’ll toast to you, because we met on Instagram. What like, probably like five years ago, to be honest, four we talk a

Katy 56:03
lot on Instagram, but it just goes to show you,

Speaker 1 56:06
I’ve seen you through your journey. You’ve seen me through mine. We’ve never met in real life. So just so it, toast to you and Instagram for bringing people together, yes, and thank you for having me. This was awesome. My gosh,

Katy 56:21
thank you for being here. I know that you’re very busy, and so we really appreciate you taking the

Speaker 1 56:26
time. I try to get myself together for you, ladies, but it just did a great job. You

Katy 56:29
did a great job. This is exactly we’re very low key,

Unknown Speaker 56:32
I know, and I know that. So I was like, it’ll be fine.

Katy 56:34
It’s totally fine. We’re not, we’re not, like,

Alissa 56:37
it’s not that deep.

Unknown Speaker 56:39
My brain’s working, and that’s all that matters.

Katy 56:41
Honestly, we’ve had a we don’t have that many guests, to be fair. We mostly just talk to each other. I love that. Yes, the ones that are light off, go for it. The ones that we talk to that are like, very proper and professional. Our listeners were like, we didn’t like this. I know it happened. You’ll be a great fit. You

Alissa 57:02
will be a great well. I

Speaker 1 57:04
hope everything helped you. Know I was, I’m like, I hope I must give everyone one takeaway.

Alissa 57:08
I feel excited about posting. I think I forgot to ask

Katy 57:12
you for like, your like, how to find you, but I’ll just do it in the beginning. Yeah,

Speaker 1 57:16
yeah, okay. And every, every where I’m at is just Shannon McKinstry, pretty much, Shannon. McKinstry.

Katy 57:21
Okay, oh, Shannon, thank you for being here. Thank you.

Speaker 1 57:26
It was a pleasure, and thank you for being flexible. This week has just been absolutely Yes, awesome.

Katy 57:34
Okay, well, have a wonderful day.

Unknown Speaker 57:35
Let me know when it’s out. I’ll make sure to put in my email and all that stuff,

Alissa 57:38
october 28 but you’ll get an email with all the info. Oh, let’s do a little

Katy 57:42
photo before you go any Yes, maybe it’ll clear up. I don’t know. We’ll see sometimes it’s clear. Sometimes it’s not. Okay, 123,

Speaker 1 57:51
All right, awesome. Well, thank you again for having me. It means a lot. And um, over on my grams,

Unknown Speaker 57:59
so you know, DMS Girl,

Unknown Speaker 58:02
bye.

Alissa 58:04
Thank you so much for tuning in to the hustle humbly podcast. If

Katy 58:07
you enjoyed this episode, please go to rate this podcast.com/hustle, humbly, and leave us a review or drop a comment if you’re listening on Spotify.

Alissa 58:15
If you have an episode topic or someone you’d like to toast on the show, please email us at team at hustle humbly podcast.com, find

Katy 58:22
us on social media at hustle humbly podcast, don’t forget to find all of the free resources at hustle humbly podcast.com/resources,

Alissa 58:31
see you next week. This is the good life you.