283: The Ultimate Vendor List Campaign: A Non-Salesy Way to Stay in Touch

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The Ultimate Vendor List for Realtors: A Must-Have Business Tool

Why Every Realtor Needs a Vendor List

One of the most valuable resources for realtors is a well-organized vendor list. We call it the ultimate vendor list for Realtors. Whether helping clients with home repairs, recommending professionals for moving services, or providing trusted contacts for financial planning, having a go-to list of vendors makes you a valuable resource.

Clients appreciate having a trusted list of service providers, and maintaining one keeps you top of mind for future referrals. The ultimate vendor list for realtors strengthens client relationships, positions you as an expert, and provides a non-salesy way to stay in touch with past clients.

Using the Vendor List for Client Engagement

A vendor list is not just for handing out at closings. It is a powerful touchpoint for your database. Instead of simply checking in with past clients, offering them an updated vendor list provides genuine value.

By reaching out and asking for recommendations, you engage with your sphere without seeming salesy. It also allows you to build stronger relationships with local businesses, many of whom may refer business back to you.

How to Create the Ultimate Vendor List for Realtors

Step 1: Gather Recommendations

Start by reaching out to your database, past clients, and local contacts to ask for their favorite service providers. Your email or message could say:

“I am updating my vendor list, a resource my clients love. Do you have a favorite service provider I should include? If you’d like a copy of the updated list, send me your email and address, and I’ll share it with you!”

You can send this message via email, text, or direct message. To streamline responses, consider using a Google Form with fields for vendor type, business name, and contact details.

Step 2: Organize the List

Sort vendors into categories, ensuring you have a mix of essential home-related services, including:

  • Plumbers
  • Electricians
  • Handymen
  • Painters
  • Roofers
  • Landscapers
  • Moving companies
  • Home inspectors
  • Mortgage lenders
  • Title companies

It’s beneficial to have multiple options for each category to provide clients with choices.

Step 3: Verify and Update

Before finalizing your list, verify that vendors are still in business and accepting new clients. Consider reaching out to vendors to confirm contact details and see if they offer discounts for referrals.

A disclaimer at the bottom of your list is helpful:

“This vendor list is based on recommendations from my network. If a provider is no longer available or does not meet expectations, please let me know so I can update the list.”

Step 4: Distribute and Stay Connected

Once the ultimate vendor list for realtors is complete, distribute it to your database. Let clients know they can request updates or suggest additional vendors at any time.

To maintain engagement, consider sending updates bi-annually or seasonally. For example, in the summer, highlight landscapers and pool services, while in winter, focus on roofing, HVAC maintenance, and holiday decorators.

The Power of a Vendor List in Your Real Estate Business

This simple yet effective tool positions you as a trusted resource. Clients appreciate the guidance, and you stay top of mind without pushing a sales message.

If you are ready to build or update your vendor list, use our free Who Do You Know? list to ensure you cover all essential categories. Get it at hustlehumblypodcast.com/start-here.

For a done-for-you vendor list campaign template, visit hustlehumblypodcast.com/vendor.

Start using the ultimate vendor list for realtors today to strengthen relationships, provide value, and grow your referral business!

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