297: Cancellations and Crying Sellers

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Episode 297: Everything Sucks Right Now

In this very real, very raw episode of Hustle Humbly, we’re digging into the chaos that comes with cancellations and crying sellers. From falling out of contract to overwhelmed clients and flaky buyers, we share our unfiltered experiences in this unpredictable market. The emotional toll is real, and we’re not holding back as we vent in a professional manner.


The Emotional Roller Coaster of a Failing Deal

Alyssa shares the heartbreak of watching a $4M pending pipeline crumble during what was supposed to be a relaxing beach trip. Two deals canceled with minimal explanation, leaving her sellers blindsided and her own heart heavy. The core issue? Buyers backing out during due diligence—without warning or reason. As agents, we’re often the first to feel the fallout. This episode reminds us that cancellations and crying sellers are now a part of our daily reality.


When Communication Breaks Down

Many deals fall apart simply due to poor communication. Agents who don’t pass along messages, buyers who ghost after inspections, and sellers left wondering what went wrong—it’s all part of the mess. We walk through the painful process of trying to salvage deals, only to find ourselves blocked at every turn. It’s time to reinforce how crucial communication is from both sides.


Buyers Are Easily Spooked

In today’s shifting market, buyers get cold feet easily. They’re looking for perfection—fireworks, the “one,” zero roadblocks. Anything less sends them running. We break down how buyer psychology has changed and why even small issues are triggering cancellations. If you represent buyers, the consultation has to shift: they need to understand what a contract actually means.


The Heavy Toll on Sellers and Agents

From the fear of expired listings to the spiral of seller emotions, agents are absorbing a lot more than just market stats. One-third of deals are falling through at some local title companies. National data from January 2025 shows a 14.3% cancellation rate—the highest since 2017. This rise in cancellations and crying sellers is impacting mental health and motivation.


What We Can Do About It

We’re not powerless. We suggest:

  • Preparing your sellers with realistic expectations
  • Advising upgrades or fixes before listing
  • Explaining the psychology of today’s buyers
  • Using stats to calm fears and manage spiraling emotions

And remember: sometimes it’s not about saving the deal, it’s about saving your sanity. If you’re showing up and doing your job with integrity, that’s enough.


Final Thoughts

This episode is a reminder that real estate isn’t always shiny and positive. But we hope you feel seen, heard, and a little less alone. Let’s toast to staying in the game, supporting each other, and holding space for the hard stuff. Hang in there—we’re with you.

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cancellations and crying sellers

Two Realtors fostering community over competition through light-hearted conversations.

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