Social Media Made Simple
Sometimes we need a little therapy, especially when it comes to social media. This episode is just that—a simplified, no-pressure conversation for agents feeling overwhelmed by online expectations. If you’re burned out or unsure where to start, this one’s for you. Social media made simple is the theme, and it’s a breath of fresh air.
From Burnout to Viral Kittens
Alyssa shares how she unintentionally went viral on Threads by posting a kitten photo from a real estate closing. With no strategy, the post garnered over 10,000 likes and hundreds of comments. The story illustrates how unpredictable and organic social media success can be. It also shows that authenticity and personality resonate more than perfectly curated content.
You Don’t Need to Be a Marketing Expert
Many real estate agents assume they must master social media to thrive. However, both hosts agree that real estate success doesn’t hinge on follower counts or scheduled posts. Instead, showing up casually and consistently can be enough. Social media can simply reflect who you are and what you do—no fancy tactics required.
Focus on Real Relationships
Use social media to stay connected with people you’ve actually met. After meeting someone at an event or through school, the first step is to follow them online. This builds a digital relationship that enhances real-world connections. Commenting, messaging, and engaging make you memorable and relatable without overwhelming effort.
A Casual Strategy That Works
Rather than posting in real-time, Alyssa recommends taking photos during your day and saving them in your favorites. On slow days, you can share these moments. This strategy eliminates pressure to constantly generate new content. Consistency comes from documenting, not producing.
Understanding the Algorithm Shift
Social media platforms now prioritize content quality over follower numbers. A single engaging post can outperform dozens of average ones. This makes authenticity even more powerful. Good content—whether informative, funny, or emotional—spreads farther, regardless of your audience size.
Mindful Usage and Avoiding Burnout
Katie shares tips from McLean Hospital on avoiding digital burnout:
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Don’t respond instantly to every message.
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Step away during meals and personal time.
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Prioritize face-to-face interactions.
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Clean out unused apps and mute negative accounts.
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Limit exposure to news that causes anxiety.
These simple changes help you stay in control of your time and mental well-being.
It’s Not Rocket Science
Agents often overestimate the power of a single social media post. Posting “Call me if you’re buying or selling” doesn’t bring in clients. Instead, showing your daily life—staging homes, celebrating closings, or interacting with clients—proves your professionalism. That’s what keeps you top of mind.
Cold Leads vs. Warm Engagement
Neither host has ever received consistent cold leads from social media. Instead, real engagement with existing relationships leads to referrals and return clients. Use your database, engage meaningfully, and check in on your people. That’s where the value lies.
Simplify Your Social Media Game
The bottom line? Keep it real and keep it simple. Let your social media support—not define—your business. If it starts to feel heavy or fake, it’s okay to pause, step away, or post less. What matters most is using social media as a relationship tool, not a sales machine.
Social media made simple isn’t just a concept—it’s your permission slip to show up imperfectly but authentically.
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