With over 50+ designations available to real estate agents, how do you know which ones actually matter? In this fun but informative episode of Hustle Humbly, Katy and Alissa take a closer look at real estate certifications — and how to decide what’s worth your time, energy, and money.

Whether you’re thinking about your first designation or have more letters than your name can hold, this one’s for you.

Why Agents Pursue Designations

Designations can feel like a badge of honor — or a business booster. Katy and Alissa explore the reasons agents chase after them:

• To build credibility and authority
• To gain real knowledge and expertise
• To stand out in competitive markets
• To satisfy a craving for “doing more”

Questions to Ask Before Signing Up

Before paying for your next certification, pause and consider:

• Does this directly help my clients?
• Will I use this knowledge in daily practice?
• Is the designation recognized or respected locally?
• Can I apply what I learn immediately?

Not all designations are created equal — and some are mostly marketing fluff.

Designations That Deliver

From experience and industry feedback, Katy and Alissa highlight a few designations that tend to provide high value:

• CRS (Certified Residential Specialist)
• ABR (Accredited Buyer’s Representative)
• GRI (Graduate, REALTOR® Institute)
• SRS (Seller Representative Specialist)

And they talk honestly about which ones may not be worth it.

Using Your Designations Strategically

Designations are most helpful when they’re part of a larger plan:

• Add them to your email signature and marketing
• Use the knowledge in client education and conversations
• Don’t let the letters speak louder than your service

Remember: Relationships still beat résumés.

Toast of the Episode: Cheers to Lifelong Learning

Here’s to learning, growing, and making smart choices about what actually helps your business. 🥂