In a business that often feels like a race, real estate success is still about people. In this episode of Hustle Humbly, Katy and Alissa break down what it means to truly love your clients — from thoughtful touches to genuine check-ins.

This isn’t about scripts or sales. It’s about showing up, being human, and keeping your people close long after the transaction ends.

Why “Loving Your People” Matters

Your people are your business. Katy and Alissa explore why client care is more than a thank-you note — it’s a mindset:

• Strong relationships build repeat and referral business
• Connection increases trust and retention
• Care helps clients feel seen, not sold to

How to Show Clients You Care

No budget for gifts or fancy mailers? No problem. Loving your people is about the little things:

• Checking in with no agenda
• Sending birthday or home-anniversary notes
• Sharing useful info or local tips
• Remembering their kids’ or pets’ names

It’s about consistency and authenticity — not perfection.

Systems to Help You Stay in Touch

Katy and Alissa recommend simple systems to stay connected without getting overwhelmed:

• Monthly “love your people” time blocks
• Client database with personal notes
• Automated but heartfelt email follow-ups
• Handwritten notes as a recurring task

Getting Over the “It Feels Awkward” Hurdle

Worried it’s weird to message a past client out of the blue? The ladies say — do it anyway. People crave real connection, especially now.

Your message might be the bright spot in someone’s day.

Toast of the Episode: Cheers to Loving Loudly

Here’s to caring deeply, reaching out boldly, and loving your people with intention. 🥂