Does Your Listing Have Good Bones?
When you list a property, every detail matters. Does your listing have good bones, or is it missing the key elements that attract buyers? A strong MLS listing isn’t just about having a great property—it’s about how you present it. From the listing description to the photos, every component plays a role in getting buyers through the door.
What Does “Good Bones” Really Mean?
The phrase “good bones” is commonly used in real estate, but does it actually help sell a home? Buyers are looking for specifics, not vague buzzwords. Instead of using generic terms like “good bones,” highlight what makes the home unique. Does it have high-end finishes, a spacious floor plan, or a fully renovated kitchen? Descriptive, engaging language helps buyers see the home’s real potential.
The Power of a Strong Listing Description
Your listing description should do more than just repeat standard real estate phrases. It should tell a story, provide essential details, and set realistic expectations. Consider including:
- Key home features: Updated appliances, energy-efficient windows, luxury finishes
- Layout details: Open floor plan, multiple living areas, bonus rooms
- Neighborhood highlights: Proximity to parks, shopping, and schools
- Recent upgrades: New roof, fresh paint, modernized kitchen
Photos and MLS Details Matter
Even the best-written listing can fall flat without high-quality photos. Professional photography is a must for making a home shine online. Pairing strong images with a clear, informative description ensures that buyers get the full picture—literally and figuratively.
Additionally, completing all MLS fields, including square footage, lot size, and utility information, makes your listing more searchable and appealing to agents and buyers alike.
Stand Out from the Competition
A well-prepared listing shows buyers that the home is worth their time. Does your listing have good bones in both structure and marketing? Taking the extra step to craft an accurate, engaging, and visually appealing listing can lead to faster sales and better offers.
Want to make sure your listings stand out? Listen to this episode for expert tips on crafting the perfect listing!
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