MLS Listing Tips: Does Your Listing Have Good Bones?
Episode 42: Create Listings That Actually Sell
Why Your MLS Listings Might Be Holding You Back
In this episode, Katy and Alissa dig into the overlooked power of quality MLS listings. If your listings don’t feel polished, professional, or compelling, you could be missing out on real buyers. These MLS listing tips go beyond the basics to show you how to stand out in any market.
Visuals Matter: First Impressions Through Photos
Buyers start judging your listing within seconds. Alissa and Katy discuss how small photography decisions—like angles, lighting, and room selection—can make or break a buyer’s interest. If your photos don’t stop the scroll, your listing won’t stand a chance.
DIY or Pro? When to Outsource Your Listing Photos
Not every Realtor® has a photography budget—but sometimes you can’t afford not to. The ladies break down when it’s okay to DIY and when it’s time to hire a pro. Bonus tip: iPhone photos are better than ever… if you know what you’re doing.
MLS Listing Tips for Better Descriptions
Good photos grab attention, but good copy sells the lifestyle. This section covers how to write MLS descriptions that connect emotionally and communicate value. Don’t just say “3 bed, 2 bath”—tell a story.
Words That Work vs. Words That Hurt
Alissa and Katy call out common words that drag listings down. From filler phrases to vague adjectives, learn what to cut and what to say instead. Your listing is too important to sound boring or generic.
Headlines That Hook (Without Violating Rules)
Headlines are often overlooked, but they’re one of the most critical parts of a listing. Discover tips for writing strong titles that highlight your property’s best features and comply with MLS guidelines.
Details Build Trust: Accuracy Is Everything
Mismatched square footage, missing features, or vague descriptions create distrust. Katy and Alissa explain why clean, accurate data helps buyers and their agents take your listing seriously from the start.
Audit Your MLS Listings Like a Pro
Want a listing glow-up? The ladies outline a step-by-step process for self-auditing your own listings. This checklist will help you catch small details that could be costing you big visibility.
Real-Life Examples of Before-and-After Listing Fixes
From dark living rooms to cluttered kitchens, Katy and Alissa share specific examples of listing improvements that made properties pop. These MLS listing tips are backed by experience.
🎉 Toast of the Episode
This episode’s toast goes out to agents committed to improving their marketing and investing in professional listings. You’re doing the work that elevates the industry.
Wrap-Up: Bring Better Listings to Life
It’s not just about selling houses—it’s about representing them well. These MLS listing tips are your toolkit for more effective, professional, and conversion-ready listings every time you publish.
