Real Estate Advertising Tips: What Actually Works for Realtors®
Episode 44: Simple, Sustainable Ways to Promote Your Listings & Brand
Why Real Estate Advertising Feels Overwhelming
In Episode 44 of Hustle Humbly, Katy and Alissa unpack the overwhelm agents feel around advertising. With so many options—print, social, digital—how do you choose what actually works? These real estate advertising tips will help you simplify your strategy and stay consistent without burning out.
Start with Your Ideal Client in Mind
Before spending a dime, you need to know who you’re talking to. Katy and Alissa explain why understanding your audience makes every advertising dollar more effective—whether you’re running Facebook ads or just posting a yard sign.
What’s the Goal? Brand vs. Listings
Not all ads are created equal. This section breaks down the difference between advertising your personal brand and advertising a specific listing—and why the approach needs to shift for each one.
Print Isn’t Dead—But It Needs a Purpose
From mailers to magazines, print can still be powerful when done right. Learn how to use traditional methods strategically, without wasting time or money.
Digital Advertising Tips for Realtors®
Facebook, Instagram, Google—oh my. Katy and Alissa share real estate advertising tips for navigating digital platforms, choosing where to show up, and how often to promote your content without sounding salesy.
How to Avoid Wasting Your Ad Budget
Ad dollars can disappear fast. The ladies discuss common mistakes Realtors® make when boosting posts or running ads, and how to track whether something is actually working.
The Power of Passive Advertising
Not all ads need to be active. Your car magnet, email signature, and branded materials all work in the background. This section highlights the small touches that build brand awareness passively.
🎉 Toast of the Episode
Today’s toast goes to Tori for her creative advertising idea using a promo giveaway that brought in several new leads. It’s a great reminder that simple strategies can still be powerful!
Final Advice on Real Estate Advertising
Advertising doesn’t have to be expensive or complicated to be effective. The key is knowing your message, being consistent, and staying authentic to your brand. These real estate advertising tips will help you get more eyes on your listings—and more clients in your pipeline.
