In this powerful episode of Hustle Humbly, Katy and Alissa sit down with Carl Carter, Jr.—REALTOR®, speaker, and founder of the Beverly Carter Foundation. Carl shares the story of his mother, Beverly Carter, whose tragic death in 2014 sparked a nationwide movement for agent safety.

This conversation is both emotional and practical—offering heartfelt insight into why safety must become part of every agent’s business plan.

The Story Behind the Beverly Carter Foundation

Carl recounts his mother’s story: a successful Arkansas REALTOR® who was targeted while doing what she loved—helping clients. Her loss revealed how vulnerable agents can be when meeting strangers in isolated locations.

Out of that tragedy, Carl founded the Beverly Carter Foundation, a nonprofit dedicated to safety training, advocacy, and awareness for real-estate professionals nationwide.

Safety Tips Every REALTOR® Should Practice

• Meet clients in public first. Always verify identities and meet at your office or a neutral space before private showings.
• Share your itinerary. Tell a colleague, friend, or family member where you’re going and when you’ll return.
• Trust your instincts. If something feels off, it probably is—you can reschedule or bring a partner.
• Use safety tech. Apps like Forewarn or Life360 can alert others in real time.
• Keep your phone accessible. Always have an easy exit plan and avoid being blocked in.

“No transaction is worth your life.” — Carl Carter, Jr.

Building Awareness in the Real Estate Community

Katy and Alissa discuss how agents can create safer work environments—from brokerage protocols to open-house check-ins. Real estate often glorifies independence, but safety thrives in community.

Brokerages can schedule quarterly safety trainings, require pre-showing ID verifications, and encourage buddy systems during evening appointments.

The Emotional Side of REALTOR® Safety

Carl’s story is deeply personal. He shares how his mother’s kindness and professionalism inspired others and how grief turned into purpose. Agents who listen will walk away reminded that compassion and caution can coexist.

Resources Mentioned

• The Beverly Carter Foundation
• Forewarn Safety App
• Life360 App

Toast of the Episode: Cheers to the Advocates

This week’s toast goes to Carl Carter, Jr. and the Beverly Carter Foundation for transforming tragedy into advocacy. Their commitment to agent safety is saving lives across the country.