Things We Say to Clients

In real estate, communication shapes every transaction. Over time, agents develop phrases they rely on again and again—because they work. In this episode of Hustle Humbly, Katy and Alissa share the things we say to clients most often and explain why those words matter.

Pricing Conversations: No Magic Numbers

One of the most common things we say to clients is, “There’s no magic number.” Pricing is based on data, experience, and market conditions—but it’s never exact. Explaining this helps sellers understand that pricing is a range, not a guarantee.

Helping Buyers Manage Anxiety

Buyers often worry about timing and making the right choice. Phrases like “You never know when the perfect house will pop up,” “No house is perfect,” and “We only need to buy one house” help reframe the process and reduce pressure.

Preparing Sellers Without Judgment

Sellers can feel sensitive when preparing their home. Saying “Your house looks totally different when you’re trying to sell it” or describing décor as “style-specific” helps explain changes without personal criticism.

Negotiations and Market Shifts

During negotiations, phrases like “Money is better than repairs” and “We don’t want to miss the market” help clients understand strategy and long-term impact.

Setting Boundaries Professionally

Instead of overcommitting, agents use phrases like “I have an appointment at that time” or “Sellers require notice for showings” to protect time while remaining professional.

Why These Phrases Matter

The most effective things we say to clients address fear, uncertainty, and lack of experience. Clear, repeated language builds trust, confidence, and smoother transactions.

Music Credits:
“Straight A’s” by Connor Price → https://connorprice.shop/
“The Good Life” by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
“Be The One” by Matrika → https://uppbeat.io/t/matrika/be-the-one

Hustle Humbly Podcast — Hosted by Alissa Jenkins & Katy Caldwell