Social media strategies for real estate agents don’t have to feel forced or performative. In this episode, Katy is joined by Chelsea Peterson, founder of Modern Agent Social Club, to talk about how agents can show up online with more personality, clarity, and purpose.
They start by breaking down a viral “private sale” story that made selling without a Realtor look easy—and why moments like this are actually opportunities to educate your audience. Instead of posting complaints or generic advice, Chelsea encourages agents to use storytelling to explain what really goes into a successful sale.
The conversation also dives into what to stop posting, including “just sold” graphics that don’t serve your audience, and what to do instead. Sharing the story behind the transaction helps potential clients understand your value.
From building a foundation before expecting leads to using Instagram stories, reels, and highlights strategically, this episode offers practical, permission-giving guidance for agents who want social media to feel more human—and a lot more effective.
Music:
Straight A’s by Connor Price
The Good Life by Summer Kennedy
Be The One by Matrika
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