Authentic real estate branding is not about perfect headshots or polished scripts. It is about showing up consistently as yourself. In this episode, Katy talks with Amy Cotney, a top-producing Realtor in Auburn, Alabama, who has built a thriving business through video, humor, and bold personality.
With 800,000 TikTok followers and over 60,000 on Instagram, Amy proves that entertainment marketing works. Her content is often playful and unscripted, but it builds real trust. By leaning into who she is instead of copying other agents, she attracts clients who genuinely connect with her.
Amy shares how one viral video changed everything, why short-form content is winning right now, and how authentic real estate branding leads to referrals, listings, and long-term growth.
If you struggle with showing up online, this episode is your reminder to stop taking yourself so seriously. Being known is better than being perfect.
Music:
Straight A’s by Connor Price
The Good Life by Summer Kennedy
Be The One by Matrika
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