320: How Educating Buyers Builds Trust and Business

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How Educating Buyers Builds Trust and Business

When Stacie Rihl hosted her first first-time homebuyer class, only 10 people showed up — and she had 15 pizzas. But instead of calling it quits, she asked herself how to make it better next time.

Fast forward a few years, and she’s helped over 20,000 buyers through her free virtual workshops and now generates more than 50 referrals a month — all from first-time homebuyer education.

In this episode, we chat with Stacie about how her career evolved from in-person workshops to a fully remote referral business. With a background in both real estate and mortgages, Stacie’s unique perspective allows her to teach buyers in a way that builds trust — long before they’re “ready.”

Here’s what you’ll learn in this episode:

Why her first class flopped (and what she changed)
How to keep buyer workshops fun and effective
Why live teaching builds more trust than pre-recorded content
How she matches buyers with agents nationwide
Tips for creating your own system based on service

If you’ve been looking for a lead generation strategy that aligns with your values and helps you show up as the expert — this episode is your roadmap.