338: Buyers, Sellers, and the Stats That Matter

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Buyers, Sellers, and the Stats That Matter

Think you know who’s buying and selling homes in 2026? Think again. In this week’s episode, we unpack the latest home buying and selling demographics from NAR’s annual Buyer and Seller Report—and what they mean for your business.

We’ve done this breakdown for the last four years, and this year’s data had us shouting “wait, what?!” more than once. With the median buyer age reaching 59 and sellers holding onto their homes for an average of 11 years, it’s clear: we’ve got to stop guessing who our clients are and start using real stats to guide our strategy.

In this episode we cover:

Why 64 is the new median seller age
How first-time buyers are changing—and shrinking in numbers
Top ways sellers found their agent (hint: it’s all about referrals)
Why 91% of sellers still use a Realtor
What the data says about team longevity and agent income

Alissa also shares a powerful story about nearly walking away from a listing, and how one honest phone call reminded her of her value. It’s a must-hear if you’ve ever felt like your clients “don’t need you.”

Whether you’re a brand-new agent or a seasoned pro, this episode will help you reset your marketing, reconnect with your clients, and approach your business with confidence based on real numbers—not assumptions.