Private listings in real estate are suddenly everywhere, and agents are left trying to figure out what’s ethical, what’s legal, and what actually helps their clients.

In Episode 340 of Hustle Humbly, Katy and Alissa break down the growing confusion around private listings, office exclusives, and coming soon statuses. With lawsuits like Zillow vs. Compass making headlines and MLS rules shifting across the country, it’s becoming harder to tell whether these systems are protecting consumers—or protecting platforms.

Why Private Listings Are Controversial

The biggest issue isn’t the existence of private listings in real estate—it’s how they’re being used. When listings are hidden without a clear, client-driven reason, exposure shrinks and trust erodes.

When Coming Soon Listings Actually Work

Public, transparent coming soon listings can build anticipation, protect sellers from burnout, and still deliver full market exposure. The key is that everyone can see them.

The Real Question Agents Should Ask

Are your clients fully informed? And are they truly choosing their listing strategy—or is it being chosen for them?

At the end of the day, open markets create confidence. And confidence is what great agents are built on.