From Fixer-Uppers to Financial Freedom: Brittany Norman’s Real Estate Journey

In this episode, we sit down with Brittany Norman, a real estate agent, blogger, and vacation rental owner, who shares her inspiring path from DIY projects to financial empowerment. Her story of turning “fixer-uppers to financial freedom” is packed with insight, practical advice, and a healthy dose of authenticity.

Brittany’s Multi-Faceted Real Estate Career

Brittany wears many hats: she’s a mom of three, a blogger, a short-term rental host, and a licensed real estate agent. Her journey began with a DIY blog, Ellison Made, which blossomed into a profitable brand and led her into hands-on home renovations and investments. She eventually launched a vacation rental, Palm Harbor Hideaway, and recently became a licensed real estate professional to enhance her control over her properties and serve clients better.

Real Estate as a Tool for Wealth

Brittany and her husband transitioned from renters to homeowners, discovering firsthand the financial power of real estate. Their first home appreciated $100K in just three years, sparking their journey of leveraging “fixer-uppers to financial freedom.” They later moved to Georgia, renovated again, and made a significant profit. Now back in Florida, Brittany focuses on holding properties long-term for financial stability.

Living in Renovation: Tips and Realities

After Hurricane Helene flooded her home, Brittany became a reluctant expert in disaster restoration and construction chaos. She shares tips on navigating repairs, managing flood insurance claims, and supporting neighbors through shared struggles. She also offers insights on being your own general contractor and maintaining a sense of order during ongoing home projects.

Airbnb Hosting and the Realities of Short-Term Rentals

Brittany manages her Airbnb personally, handling guest communications, cleanings, and maintenance. She emphasizes the value of direct guest interaction for great reviews and minimal issues. Tools like PriceLabs help her optimize rental rates, and she uses a three-day minimum stay rule to manage turnover efficiently. Her children even pitch in with turnovers, learning real-life skills and financial literacy in the process.

Blogging, Partnerships, and Staging Strategy

Her blog, Ellison Made, began as an Etsy shop and transitioned into sponsored content with brands like Sharpie and Home Depot. Brittany explains how brand deals helped her afford home improvements and content creation. She also stages her real estate listings—offering consults and light accessorizing to help clients present their homes in the best light.

Lessons in DIY, Long-Term Rentals, and Family Goals

From painting cabinets to installing artificial grass, Brittany’s learned what to DIY and when to hire professionals. She’s tried both long-term and short-term rentals but prefers properties she can personally oversee. Her goal is to eventually own enough homes for each of her kids and have the flexibility to step back from daily property management.

Final Thoughts and a Heartfelt Toast

Brittany toasts fellow agent Erin Kirk for her guidance and generosity. Her story is a perfect blend of hustle and heart—an authentic reflection of what’s possible when you combine creativity, grit, and community. Whether it’s through home staging, blogging, or flipping homes, Brittany exemplifies how real estate can be a path from fixer-uppers to financial freedom.

Find Brittany Online:

• DIY + Home Projects: @ellisonmade | ellisonmade.com

• Real Estate Services: thecoastalagentfl.com

• Book Her Airbnb: palmharborhideaway.com

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