Managing Sellers with Confidence
One of the hardest (and most overlooked) Realtor skills? Seller client management. We don’t just put a sign in the yard and cross our fingers. We manage people — and all the expectations, emotions, and surprises that come with them.
In this episode of Hustle Humbly, we’re walking through every stage of the seller experience — from deciding if you should even take the listing to prepping, pricing, updating, negotiating, and closing. It’s time to take charge of your listings with clarity and confidence.
Should You Even Take the Listing?
We start by tackling a big question: do you actually want this listing? If the seller seems difficult, rude, or unmotivated, it’s okay to walk away. This is your business — you get to set the boundaries.
Prepping the Home (Without Losing Your Mind)
When it comes to staging and repairs, the key is setting clear expectations. Ask about their budget to sell, provide a prioritized list, and remind them that cleanliness and decluttering are free — and effective.
Pricing Conversations That Work
Use data, not opinion, when discussing price. Show them actives, pendings, and solds — and explain how missing the market can cost them thousands. It’s all about managing expectations up front.
Keeping Sellers Updated (Without Overwhelming Yourself)
Your clients need to hear from you. Whether it’s a quick Friday CMA update or a note about a sign call, consistent communication is key. If you’re overwhelmed, reduce your listing load until you have a solid system in place.
Negotiating Offers and Repairs
Low offers? Big concessions? No problem. Help your seller feel empowered by reminding them they are in control. Use net sheets, and be strategic with counteroffers to show flexibility without losing ground.
Managing the Closing Process
This is where things often fall apart — but they don’t have to. From scheduling repairs to reminding sellers about keys, utilities, and what stays with the home, you need to lead the charge and keep it organized.
Your Job Is Seller Management
This isn’t just about transactions — it’s about leadership. Seller client management is the core of what we do. If you’re feeling scattered or stressed, it’s time to get your systems in place and show up like the pro you are.
Resources & Episodes Mentioned
- Episode 183: How to Sell a House
- Episode 276: How to Stage Your House
- Episode 73: Building a Staging Closet
- Episode 65: Contingency Planning
- Email Templates 101
- Transaction Checklist
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